1. The number of Cafes in Korea has grown tenfold in just five years.
    On the other hand, the instant coffee market,
    where Dongsuh Food had long held an 80% share, was stagnant for the first time.
    It was an ideal time to develop a new product that can compete with café-brewed coffee.
    So we developed new type of coffee, KANU, mixed brewed coffee bean and instant coffee.

    We introduced the new product Kanu not as a new type of instant coffee
    but as “the smallest café in the world.”
    The packaging design was suggestive of a tiny coffee stand,
    and image that was highlighted in TV commercials and print ads.
    Web and mobile sites were launched in the name of “micro cafes.”
    To give the consumers an experience similar to that of getting a drink at a coffeehouse,
    Pop-up cafés were opened in downtown Seoul and Busan, which looks like its packaging

    Kanu pop-up cafés attracted over 100,000 visitors in two weeks
    and almost 410,000 people visited the on-line and mobile micro cafés.
    The Kanu campaign was covered by major media
    including prime time news with a viewership of 12 million.
    In just a year, competitors followed Kanu’s lead with similar products,
    Resulting in creating a new instant regular coffee market.
    Kanu held a 94% share in this new market, with sales reaching 68million dollars.
    Kanu was now perceived as an affordable alternative
    for consumers who preferred to get their drinks at coffeehouses.


    -Selected as one of Korea’s top 10 hit products of 2012 by Samsung Economic Research Institute
    -Selected as one of Korea’s top 5 hit products of 2012 by Hyundai Research Institute

    -Awarded Grand Prize in Consumer Choice Marketing Awards 2011 by Korea Advertisers Association
    -Awarded the Best Design Prize at IT AWARD 2011 by Korea Design Association

    # vimeo.com/61782416 Uploaded 586 Plays / / 0 Comments Watch in Couch Mode

  2. TVC to promote Le Lait 2013 calendar.

    Director + Animator: Sylvain Dumais

    Stylist: Sarah K Hall
    Illustration: Patrick Doyon
    Assistant: Nik Mirus
    1rst Assistant Camera: Martin Gros
    Post: Vincent Bilodeau
    Grading: Guillaume Marin
    PA: Cathy Duchesne

    Voice Over: Pascale Bussière
    Musique: Louis-Philippe Quesnel | Troublemakers

    CW: Christian Lalumière
    Producer: Julie Beaudoin | TVA Accès
    Client: Les Producteurs Laitiers Du Québec

    Shot at Made Of Stills | Montreal

    # vimeo.com/52931028 Uploaded 1,217 Plays / / 0 Comments Watch in Couch Mode


    For more information go to: C3VANCOUVER.COM

    # vimeo.com/67485736 Uploaded 98 Plays / / 0 Comments Watch in Couch Mode

  4. Commercial for Samsung. The visual effects were done at The Post Bangkok.

    Client: Samsung
    Product: B9120
    Agency: Cheil
    Prod. House: Filmplexe
    Post Production House: The Post Bangkok
    Visual Effect Supervisors: Joaquim Montserrat, Julien Vanhoenacker, Olivier Welter
    Visual Effects Artists: Alejandro Garcia, Gabriel Maymon, Joaquim Montserrat, Julien Vanhoenacker
    Compositing: Daniel Eggert, Joaquim Montserrat, Julien Vanhoenacker

    # vimeo.com/53482154 Uploaded 2,030 Plays / / 2 Comments Watch in Couch Mode

  5. Director : Şenol Korkmaz

    # vimeo.com/68998182 Uploaded 85 Plays / / 0 Comments Watch in Couch Mode




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