Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else's social media stream? Created for Delta Air Lines, the official airline sponsor of TED2014, MKG collaborated with artists' Lauren McCarthy and Kyle McDonald to design an experience that brings to life a user's Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound. The experience starts with the stream of the person visiting, it next uses a custom algorithm to match participants with other TED attendees and speakers, displaying their social stream. After exiting, users and their connected "Soul Mate" receive a tweet encouraging offline connections and conversation. The entire project uses seven different languages of code to handle everything from scripting to styling. The sound is a mixture of generative audio and music composed in Live.

Social Soul was inspired by Delta’s new initiative “Innovation Class", a partnership with LinkedIn designed to connect today’s high-profile influencers with the business leaders of tomorrow at 35,000 feet.

Concept and Programming:
Lauren McCarthy
Kyle McDonald

Agency: MKG

Digital Creative Director:
Dave Brown

Creative Technologist:
Winslow Porter

Jen Vitale

Jenny Bukovec
Stacy Kenny

Account Manager:
John Cramer

Operations Project Manager:
Shaun Edwards at Pink Sparrow Scenic

Production Manager:
Jeremy Hoar

Associate Producer:
Aaron Melaragno

Pink Sparrow Scenic Crew:
David Brancato
Max Dunlop
Andrew McLaughlin
Gabriel Schmand

Ida Lotfi

Video Production:
Editor: Hannah Jayanti
Videography: Aaron Melaragno, Kyle McDonald, Winslow Porter
Music: Kyle McDonald

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Sebastian Collier

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