5D : The Immersive Design Conference

  1. Intel and USC World Building Media Lab bring you an experiment in storytelling that shatters the membrane between audience and content. Leviathan creates an immersive world in which audiences can engage, explore and physically experience virtual environments and fantastic characters.
    On January 6th, at the Intel Pre-Conference Keynote at CES in Las Vegas, for the first time in public we unveiled the Leviathan Project - a giant Whale that swims above an audience of 5000 reaching out to touch the creature flying overhead.
    We are playtesting a future where the design of a world precedes the telling of a story, and the richly detailed world becomes a container for countless narratives.

    Helpful links:
    5D: 5dinstitute.org
    cesweb.org/home
    cesweb.org/Register-Plan/Full-Schedule/Event
    cinema.usc.edu/
    intel.com/intel-labs
    scottwesterfeld.com/
    simonandschuster.com/
    digitalrim.org

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  3. Intel and USC World Building Media Lab bring you an experiment in storytelling that shatters the membrane between audience and content. The Leviathan Project creates an immersive world in which audiences can engage, explore and physically experience virtual environments and fantastic characters.

    On January 6th, at the Intel Pre-Conference Keynote at CES in Las Vegas, for the first time in public we unveiled the Leviathan - a giant Whale that swims above an audience of 5000, all reaching out to touch the creature flying overhead.

    We are playtesting a future where the design of a world precedes the telling of a story, and the richly detailed world becomes a container for countless narratives.

    For more information find us on the web at
    5dinstitute.org/

    What Is 5D?
    5D Institute is a cutting edge USC non-profit Organized Research Unit dedicated to the dissemination, education, and appreciation of the future of narrative media through World Building.

    World Building designates a narrative practice in which the design of a world precedes the telling of a story; the richly detailed world becomes a container for narrative, producing stories that emerge logically and organically from its well-designed core.

    World Building is founded on three beliefs, namely that storytelling is the most powerful system for the advancement of human capability due to its ability to allow the human imagination to precede the realization of thought; that all stories emerge logically and intuitively from the worlds that create them; and that new technologies powerfully enable us to sculpt the imagination into existence.

    5D Institute is the world's leading World Building collective. Our network of preeminent World Builders transcends borders and boundaries in film, animation, fashion, gaming, theatre, television, music, architecture, science, interactive media and more.

    Through the newly cemented partnership with USC School of Cinematic Arts, 5D Institute is evolving into an unmatched connector between the next generation of young and undiscovered creators traversing the bleeding edge of innovation and companies who want to be at the frontlines of the new media landscape.

    Since Oct 2008, we have come together at 5D's distributed events to engage in a disruptive interrogation of our fractured disciplines, to create best practices and a new shared language across narrative media.

    'The neural sparking between left brain and right brain is at the core of 5D - we are moving into a landscape where art and science, design and engineering are inseparable. At their intersection lies the new creative laboratory for the future of our narrative practices.'

    - Alex McDowell, 5D Institute Director

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  4. Intel and USC World Building Media Lab bring you an experiment in storytelling that shatters the membrane between audience and content. The Leviathan Project creates an immersive world in which audiences can engage, explore and physically experience virtual environments and fantastic characters.

    On January 6th, at the Intel Pre-Conference Keynote at CES in Las Vegas, for the first time in public we unveiled the Leviathan - a giant Whale that swims above an audience of 5000, all reaching out to touch the creature flying overhead.

    We are playtesting a future where the design of a world precedes the telling of a story, and the richly detailed world becomes a container for countless narratives.

    For more information find us on the web at
    5dinstitute.org/

    What Is 5D?
    5D Institute is a cutting edge USC non-profit Organized Research Unit dedicated to the dissemination, education, and appreciation of the future of narrative media through World Building.

    World Building designates a narrative practice in which the design of a world precedes the telling of a story; the richly detailed world becomes a container for narrative, producing stories that emerge logically and organically from its well-designed core.

    World Building is founded on three beliefs, namely that storytelling is the most powerful system for the advancement of human capability due to its ability to allow the human imagination to precede the realization of thought; that all stories emerge logically and intuitively from the worlds that create them; and that new technologies powerfully enable us to sculpt the imagination into existence.

    5D Institute is the world's leading World Building collective. Our network of preeminent World Builders transcends borders and boundaries in film, animation, fashion, gaming, theatre, television, music, architecture, science, interactive media and more.

    Through the newly cemented partnership with USC School of Cinematic Arts, 5D Institute is evolving into an unmatched connector between the next generation of young and undiscovered creators traversing the bleeding edge of innovation and companies who want to be at the frontlines of the new media landscape.

    Since Oct 2008, we have come together at 5D's distributed events to engage in a disruptive interrogation of our fractured disciplines, to create best practices and a new shared language across narrative media.

    'The neural sparking between left brain and right brain is at the core of 5D - we are moving into a landscape where art and science, design and engineering are inseparable. At their intersection lies the new creative laboratory for the future of our narrative practices.'

    - Alex McDowell, 5D Institute Director

    # vimeo.com/90163497 Uploaded 323 Plays / / 0 Comments Watch in Couch Mode

  5. For the past year students, workers and faculty in the USC Cinematic Arts World Building Media Lab have been working with Intel Labs to build a new world in and around a giant flying whale. Based on the young adult novel Leviathan we have created a new eco-system, a virtual lab for collaborative authorship. Leviathan has become a self-contained story-driven world that you can tangibly explore, and engage with virtual environments and fantastical characters in complex multi-platform storytelling. We have moved beyond the console and the home theater into full immersion, where people and technology play together.

    Our Leviathan experience is inspired by the rich steampunk world of Scott Westerfeld’s novels. It tells the tale of a group of scientists enlisted in the British Air Service at the turn of the century, piloting a genetically engineered flying machine. Within this narrative world all the fabricated creatures on the Leviathan from the bees to the messenger lizards are engineered to contribute to the ecosystem of the world. Flying a whale ship is a giant collaboration between hundreds of species, including its human inhabitants, and entering the world as an author or user is an unique opportunity to interact with multiple, braided threads of story.

    Leviathan is the first of many new immersive, experiential storyworlds. It embodies the evolution of storytelling—robustly imagined and built worlds, available to explore and experience through personal interactions and new ways to play. We’re play-testing a future where the design of a world precedes the telling of a story, and that rich world becomes a container for countless narratives. These experiments are already changing the way that stories are made, and remaking the way we will tell stories to our children.

    Helpful links:
    5D: 5dinstitute.org
    cesweb.org/home
    cesweb.org/Register-Plan/Full-Schedule/Event
    cinema.usc.edu/
    intel.com/intel-labs
    scottwesterfeld.com/
    simonandschuster.com/
    digitalrim.org

    # vimeo.com/85059132 Uploaded 2,640 Plays / / 0 Comments Watch in Couch Mode

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5D : The Immersive Design Conference

Dave Blass PRO

As today's digital technology blurs the boundaries between design, environment and storytelling, 5D explores our common goal of shaping immersive experiences through creative world-building.

At the Vimeo 5D : Immersive Design Conference Channel you will see highlights from past 5D events, and interviews with leading members of the design community.

For more information and to see about upcoming events check out our website


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As today's digital technology blurs the boundaries between design, environment and storytelling, 5D explores our common goal of shaping immersive experiences through creative world-building.

At the Vimeo 5D : Immersive Design Conference Channel you will see highlights from past 5D events, and interviews with leading members of the design community.

For more information and to see about upcoming events check out our website at 5Dconference.com

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