The rules of design engagement are changing. You may no longer be in control of the user’s visual experience. Learn the number one job of every web designer, how to persuade clients and bosses not to subject users to dark patterns, why the days of “Best Viewed With…” are finally behind us, and how a mobile (or small screen) strategy can help you improve your content, rethink your web experience, and put the user first.
60 minute video. Captured live at An Event Apart Boston 2012. Presented by Jeffrey Zeldman, "godfather of web standards" and co-founder of An Event Apart.
In this 60-minute video caught live at An Event Apart Boston 2012, Jared M. Spool discusses the surprisingly unintuitive logic behind the creation of "intuitive" websites.
When a web page works, your users know exactly what to do. Everything makes sense, and they accomplish their goal, pleased with your site. Yet, often pages don’t work, and users get flustered and confused. It turns out that intuitive web pages abide by a set of curiously unintuitive properties. Watch Jared explain how to merge interaction design, visual design, information architecture, and other skills together to assemble web experiences that delight your users.
Jared M. Spool is the founder of User Interface Engineering, a leading research, training, and consulting firm specializing in website and product usability. One of the most effective, knowledgeable communicators on the subject of usability today, Jared has been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. At User Interface Engineering, he has guided the research agenda and built UIE into the largest research organization of its kind in the world.
For years, we’ve been telling designers: the web is not print. You can’t have pixel-perfect layouts. You can’t determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards. So why are we still letting content authors plan for where their content will “live” on a web page? Why do we give in when they demand a WYSIWYG text editor that works “just like Microsoft Word”? Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won’t work for mobile. As our design and development processes evolve, our content workflow has to keep up. Learn how to adapt to creating more flexible content.
Achieving a thorough grasp of typography can take a lifetime, but moving beyond the basics is within your reach right now. In this talk, we’ll learn how to look at typefaces with a discerning eye, different approaches to typographic planning, how typography impacts the act of reading, and how to choose and combine appropriate typefaces from an aesthetic and technical point of view. Through an understanding of our design tools and how they relate to the web as a medium, we can empower ourselves to use type in meaningful and powerful ways.
We are all storytellers. Everything we create—from opinionated tweets to designed products—says something about who we are. At their best, these stories help us relate and call us to great acts. At their worst, they reduce us to absolutes like “Top 10 ways to win” or “Here’s how to fail” when the truth is rarely so clear-cut. Let’s consider what telling truer stories means, examine how storytelling operates in our work, poke at our hero myths and excavate hidden narratives. Along the way, we’ll learn how to get more from every story we tell.