Director of Photography | Michal Dabal
Producer | Piotr Spodnik
Client | ELLE Magazine
Production Company | AF Photo
Models | Maja Salamon, Karolina Waz, Emilia Nawarecka
Stylist | Ina Lekiewicz | ELLE Magazine
Makeup | Grzegorz Kasperski | Maybelline
Hair | Jaga Hupalo
Art Direction | Dorota Borun
Editing | Adam Lapinski
Colorist | Lukasz Huptys | Yakumama
Special Thanks | Iwona Kachel | Yakumama
Online | Franek Lubicz-Lapinski
MA Graduate Projects
International Masters Programme - Sustainability in Fashion
Music by Klangkarussel klangkarussell.com/
Vida Ipektchi (b.1988 Iran /Germany) completed her study program Fashion Styling at Istituto Marangoni in Paris in 2012. Vida has worked as an assisting fashion stylist for several magazines during her 3-year stay in Paris, and was introduced to the fashion industry through working on fashion shows for internationally renowned designers such as Issey Miyake or John Galliano. Through this she received a deep insight in the world of fashion, but discovered that she was missing deeper knowledge about the origin of garment production. After conducting her own research, she felt that the beauty of clothes at the end of the supply chain disguised the destructive process that hide behind a great design and good marketing. In order to get a closer look on these issues and to find solutions, she took undertake the Master Program - Sustainability in Fashion at ESMOD Berlin.
‘’Love is the only sane and satisfactory answer to the problem of human existence.“ - Eric Fromm
Twenty percent of the world’s population can afford to buy a simple H&M T-Shirt costing $4,95. The estimated net worth of this around 185 trillion dollars. To make a sustainable change in the fashion industry we must integrate this market segment, as it is the linchpin of unsustainable consumption behaviour. If we can alter this behaviour, to get the concept of sustainable clothes into the closets and minds of 1.5 billion people, this is big step in the right direction.
I have been developing a fictive capsule collection that showcases how a mass market producers such as H&M could approach this issue. If we can make consumers love their clothes through knowledge and therefore informed choices, they will maybe recover their emotional relationships to the pieces they own and buy. A person who loves a product, handles it carefully.
LOVE.ABLE tries to transmit this concept. It is not the rare product that leads us to new experiences or self-realization, it is love that does it. And with love comes the automatic acknowledgment of responsibility. Therefore, we need to illicit love from consumers and they will eventually start to accept their responsibility.
Hair and Make Up: Jennifer Mendes
Model: Babette Rasch (Mega Models Hamburg)
Styling: Vida Ipektchi
Fictive Capsule Collection "Love.Able"
John Leahy at Production Depot
Jason Foran at Cine Electric
Dave Leahy at Warrior Films
Josie & Brendan McKenna & Family
Seamus Keenan & Kevin Gormley
Michael Hunter & Kevin Sammon
Greyhounds: Sibyl & Johnny supplied by Martin Daly
A new video for Jack Johnson's 'RADIATE' from his new album. Created by the kids at OMG Cameras Everywhere LA 2013.
THANKS: Corbin Poorboy (costumes), Susie Francis (props & sets), & all the campers and volunteers!
Over a week this summer, a group of kids from Los Angeles and a team of volunteers made movies together. It was our annual OMG Cameras Everywhere Camp.
Visit omgeverywhere.org/donate/ to donate or email us to become a sponsor!