PRODUCTION : COSA
PRODUCER : JULIEN PASQUIER
DIRECTOR : GUILLAUME CAGNIARD
DOP : MICHEL TABURIAUX
MAKE UP : CATHYANNE MAC ALLISTER & MELANIE QUERYEL
STYLISME : LAURE GUERRARD
POST PRODUCTION : NIGHTSHIFT
EDITOR : MAXIME GILLIER
POST PRODUCER : CHARLOTTE RAFFI
Alt-J’s debut album ‘An Awesome Wave’ was released at the end of May 2012, crash landing into the Top 20 whilst peaking at #3 on iTunes, making it one of the biggest debuts of the year so far. An amazing feat for a debut album by an indie act with little marketing, it caused a shockwave in the pop and r’n’b dominated charts. The release came with a plethora of amazing reactions that saw it touted as the “hottest debut album” by NME, hailed as “strong, addictive and enthralling’ by the BBC and chosen as album of the week on Radio 1 and album of the day on 6music. The singles have been Record of the Week for Greg James, Huw Stephens and Fearne Cotton. DJs across Radio 1, 6music and Radio 2 are united in their praise of the album. Online the album continues to spread, with over 1million plays on their soundcloud to date.
Earlier this year, French production company COSA, who conceived innovative videos with a different point of view, concocted a unique project to unite a director, artist and contemporary music group to create a provocative music video
The director Guillaume Cagniard, Artistic Director of JR for many years, made the connection between COSA and the Galerie Perrotin, who represents some of the greatest artists of the moment: Sophie Calle, Maurizio Cattelan, Wim Delvoye, Elmgreen & Dragset, JR, KAWS, Takashi Murakami, Jean-Michel Othoniel, Xavier Veilhan...
After the success on their first collaboration with Massive Attack and Galerie Perrotin to create a unique two-minute video, COSA approached the prominent Belgian artist Wim Delvoye to develop their next video project.
Wim Delvoye has developed an art that offers a reinterpretation of artworks of the past while laying down a lucid and amused glance at contemporary society. He explores art history, Gothic cathedrals and sculptures of the 19th century, from Bosch and Brueghel to Warhol, simultaneously revealing the beauty of daily objects. With a Baroque gesture between homage and irreverence, he appropriates and deforms the motifs that inspire him. It was decided that the band who most suited the artistic vision of Wim Delvoye was Alt-J, specifically the song ‘Fitzpleasure’.
The video for ‘Fitzpleasure’ was shot in one day in a studio in Paris. Living artwork performer Tim Steiner, who turned his back into a piece of art after being tattooed by Wim Delvoye, came especially from London to be part of the shoot. After two weeks of post-production, the video has now been delivered.
When I first started Mirror City, I wanted to create a video that was completely out of the norm. I wanted to showcase something unique and artistic, which takes Timelapse photography into a more abstract direction. Mirror City is a visual story through some of the great American cities: Chicago, San Francisco, San Diego, Las Vegas and Los Angeles. These clips were all processed from their original form, into the kaleidoscopic visuals that you see in this video. Many people visit these large cities every day, and all of these places have been shot and filmed, but I wanted to emulate these urban landscapes in a way that nobody has even seen before. I wanted to put man-made geometric shapes, mixed with elements of color and movement to create less of a structured video, and more of a plethora of visual stimulation.
The video starts off with simple mirrors and recognizable architecture, as the video progresses, so does the visual stimulation, showing the real abstraction of the piece.
I have worked on this piece for an extremely long amount of time. I have spent time mirroring images and videos for the past five years, and I have been working on this specific piece for about four months. I felt it was time to combine Timelapse photography and the simplicity of a kaleidoscope, and create Mirror City.
This film is her latest promo video we created. I will be chatting with Sue Bryce on Creative LIVE early next year on how to make promo videos for your business. Going to be super fun! creativelive.com/
Anna is the most amazing talent in this film!! Thanks for bringing so much energy to this film!!
I love making films! Especially ones like this for people like Sue!