AutoDesign Prague Conference: World-class Designers in Prague
AutoDesign&Styling Magazine Held a Conference on Automotive Design
For the first time in history an elite group of automotive designers met in Prague. The one-day conference was held in the Balling Hall of the National Technical Library and was attended by nearly two hundred and fifty professionals from car brands, design students, journalists, and also representatives from companies that closely cooperate with car producers (MBtech and Materialise) or create software for designers (Autodesk and Dassault Systèmes). Topics of the ten lectures dealt with the milestones of automotive design, the future of transportation, alternative power and trends in design and styling, or with models and concepts such as the Range Rover Evoque or Ford Evos.
“We also organised the first AutoDesign Prague conference in memory of Václav Král, an exceptional Czech designer who would have been 75 in October this year. We see a long tradition of the automotive industry in the Czech Republic and wanted this conference to create a platform for designers, constructing and developing engineers, and also students. We also see a car's design as an element of competitive advantage that is able to multiply a brand's success,” says Jindřich Dušek, conference organiser and publisher of AutoDesign&Styling Magazine.
One of the main stars of the conference was Fabio Filippini, Vice President Design and Chief Creative Officer of Pininfarina SpA. Chief to the studio that designs for Ferrari and Maserati introduced the approach to designing cars in one of the oldest and most famous Italian design brands.
There was a great response to lectures from Anne Asensio, who worked at Renault and GM and currently creates software for designers at Dassault Systèmes, or Peter Horbury, Volvo's Vice President of Design, who in an absorbing way explained what the essence of Scandinavian design is.
Speakers at the conference also included representatives from the Czech republic that work for major global companies. One of them was Michal Jelínek, a representative of Autodesk, who as a teacher of special software for car designers and a brilliant drawer showed the latest digital tools for sketching and modelling. Another successful Czech designer at the conference was Jan Dědek, Chief Transportation Designer in the Austrian studio Design Storz, who outlined the system of automotive transportation in 2050. Visitors could also see the new Czech super motorcycle FGR Midalu. Stanislav Hanuš, its author, spoke about its design.
“It’s only the first issue, but responses from the visitors, speakers and participating companies are so positive that we are already starting work on the next season,” said Radek Laube, who is one of the organisers and at the same time editor-in-chief of AutoDesign&Styling Magazine. “I believe we can establish a tradition that will give the Czech republic a good name around the world and at the same time will become a source of inspiration and a place for making contacts for designers and companies.”
The Challenge: To bring the essence of the DCH Auto Group to life in a way that shows how truly unique they are in the car dealership world.
Our Answer: We hired a graphic designer to sketch out the 5 Words which are the core of the DCH Way. We combined this theme with footage shot in New Jersey and California to put an exclamation point on the story!
Note: Telly Award for Internet/Online Programs, Segments, or Promotional Pieces - Automotive
The third annual international conference on automotive design AutoDesign Prague was held at the end of September, again with the participation of world class designers. During the past years, the event has developed into one of the most interesting and largest events of its kind.
This year untraditionally took place in the backdrop of the newly reconstructed Škoda Auto Museum in Mladá Boleslav, Czech Republic. The industrial building, where cars of one of the oldest car brands in the world were developed, welcomed designers from brands Opel, Ford, Pininfarina, Škoda and others. The program once again contained topics of thought, such as a lecture by designer Michal Kačmár from Land Rover about why today’s concepts are rarely true ‘dream cars’, and also more technical presentations about novelties from the field. These included, for example, a presentation about the latest trends in the field of lighting by Todd Morgan, Vice President for Global Product Development Varroc Lighting Systems.
The main speaker of the conference Jozef Kabaň, Head of Design Škoda Auto, introduced in his hour block not only his personal vision of automotive design, but also spoke about the people who had inspired and motivated him along the way. In connection to Škoda design, he also focused on the importance of a product’s connection with its place of origin. “We want a person who perhaps sees our car on the other side of the world to recognise that it was designed by people who come from somewhere and don’t design only an anonymous good looking product,” he said about the shaping link of sharp edges of new Škoda models with traditional Czech crystal.
Alongside the latest Škoda Rapid Spaceback directly on stage was the introduction of the stylish Opel Adam, on which its Chief Designer Niels Loeb presented trends in car individualisation. Another intriguing presentation was by Braňo Maukš, who at the Pininfarina studio specialises on Ferrari car design, and on the newest Sergio concept showed how modern software helps developers with their work.
“This year we have once again seen a number of positive reactions, and we are pleased that with the support of partners we have managed to welcome major designers and guests from around the world to the Czech Republic,” says Radek Laube about this year’s event, Chief Editor of AutoDesign&Styling magazine, who is also the main organizer of this event. “I believe that for many people it was an inspirational and educative gathering, and I am glad it was again managed to remind that automotive culture and design in Czech Republic have a great tradition, also present and future.”
AutoDesign Prague 2013
International Conference on Automotive Design
organiser: AutoDesign&Styling magazine
date and location: 26th September 2013, Škoda Auto Museum, Mladá Boleslav
Speakers and titles of lectures
Michal Kačmár, designer, teacher, visionary
Lea Thomas Smith, Head of Design MBtech Group
Project Management in Design
Todd C. Morgan, Vice President for Global Product Development Varroc Lighting Systems
Evolution of Automotive Lighting from Pure Function to Design Signature
Jozef Kabaň, Head of Design Škoda Auto
Point of View
Niels Loeb, Chief Designer Opel, Exterior Design
ADAM &YOU: Importance of Individualisation in Car Design
Marek Kedzierski, Senior Designer BT Concept Design Studio
100% Czech Design
Michal Jelínek, conceptual artist & design adventurist
Machines of Adventures
Braňo Maukš, senior designer Pininfarina
Pininfarina Sergio Concept Development Process
Nikolaus Vidakovic, Creative Specialist Interior Excellence, Ford
Ford S-Max & Vignale Concept
AutoDesign&Styling magazine | concepts_trends_people
The AutoDesign&Styling magazine is a visually conceived premium magazine, which has for seven years brought its readers a fresh look at automotive design. A passion for beautiful shapes is the main driving component of this original Czech magazine. Therefore, its pages may reveal often surprising connections throughout the entire design industry, or help to discover the source of inspiration of successful designers. Since its fourth season, the magazine has come out with Czech-English texts. Every issue provides its readers with exclusive interviews with leading designers, the brightest automotive novelties, reports from interesting events, portraits of legendary designers, and many other inspirational articles. auto-design.cz
An elasticated egg cup, a fork that bends to pick up food and a glass tumbler with a cheeky bottom all feature in a collection of utensils by Royal College of Art graduate James Stoklund (+ slideshow).
Danish designer James Stoklund said he wanted to "challenge the traditional way we eat or pick up food but at the same time consider the food and its consistency in a playful way."
Stoklund's rubbery egg cup, named Fresh Eggs, has a white silicone surface that stretches to hold different sized eggs. They can be pushed into the holder from underneath through a hole in the elastic membrane.
Lick it Clean is a round plate that also features an elasticated surface and stretches when pressure is added, allowing the user to scoop up all the food.
Stoklund's curved fork has a flat surface and features eight long prongs that bend when pressure is added to pick up food from a normal plate.
An extra-long stainless steel spoon, called Extend the Pleasure, offers users a longer and bigger spoonful.
A glass tumblr, named Shake that Booty, appears to sit at an angle and rest on two bum cheeks.
Pour Thing is a white silicone milk jug that looks like a tea cup and forms a spout when the liquid is poured in one direction.
Stoklund, who graduated from London's Royal College of Art this summer, said that he wanted to challenge traditional tableware design.
"Everyone knows the feeling of having a spoon in their mouth or the sound of a fork against the plate," he said. "These are experiences we have known since we were born. However, most of us do not question the function of these everyday life utensils and what a simple change can do.