1. A version 2 of complete Graphics Package created using only After Effects native tools! Surprise your customers with this high level broadcast identity.
    This package contains everything a corporate video needs. Good for companys, websites, TV channels! This is a powerful business tool!

    You can get this project at: bit.ly/SIWnuI

    # vimeo.com/47037446 Uploaded 3,450 Plays / / 0 Comments Watch in Couch Mode

  2. Ms. Reifler is a one of a kind elementary school teacher who educates her students on the importance of living a life that matters. Her classroom gives her low-income, east Los Angeles students a brief refuge.

    Director: John X. Carey
    johnxcarey.com

    Producer : Roman Wyden
    Cinematography : Chris Saul | chrissaul.com
    Music: The Cinematic Orchestra: "That Home", "To Build A Home"; Frightened Rabbit: "Skip The Youth".

    # vimeo.com/22808564 Uploaded 388K Plays / / 139 Comments Watch in Couch Mode

  3. "The Perfectionist" - George Lawrence for Coca-Cola

    There is no question that Coca-Cola is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection."

    The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft.

    This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable.

    In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind this film. Please check out "The Perfectionist" - Behind The Story:
    vimeo.com/43847168

    Lastly, after viewing the above, there should be no need to hype-up George's work, his restorations speak for themselves. Support the good man: georgescustompaint.com

    --

    Production Company/Creative Collective: Variable

    Directors: Joey L & Jonathan Bregel
    Cinematographer: Khalid Mohtaseb
    Producer: Tyler Ginter

    Editorial: GoodPenny - goodpenny.tv
    Post Production Producer: Rasha Clark
    Editor: Bruce Ashley

    Score: Mike McFadden
    Mike's Facebook Page: on.fb.me/IHagqn

    --

    WeAreVariable.com
    twitter.com/WeAreVariable
    hello@WeAreVariable.com

    JoeyL.com
    twitter.com/JoeyLdotcom
    Joey@JoeyL.com

    # vimeo.com/41332658 Uploaded 87.2K Plays / / 58 Comments Watch in Couch Mode

  4. WELCOME TO THE THIEF

    THE THIEF, the city’s first waterfront hotel, opening on the islet of Tjuvholmen, Scandinavia’s most exciting urban renewal project. Thanks to a collaboration with the new Astrup Fearnley Museum and the hotel’s own curator, an enviable collection of contemporary art graces the hotel’s 119 rooms and public spaces. THE THIEF had a vision to create fantastic experiences without compromising the world around it. As such, an array of sustainable initiatives, from efficient solutions to reduce energy and water consumption to individual climate zones in each of the guestrooms, meets the finest in design, architecture and gastronomy at THE THIEF, the culprit of a truly perfect crime.
    thethief.com

    View with a Room
    Each of the 119 rooms, including the six junior suites and iconic penthouse “The Oslo Suite” at THE THIEF are
    unique. Be it through the handpicked artwork, furnishings by Patricia Urquiola and Antonio Citterio, or the latest
    technology, a timeless elegance comes together with cosmopolitan flair. The nine-story building by award-winning firm Mellbye Architects, houses comfortable, spacious rooms, each featuring balconies with a view of the fjord, the canals of Tjuvholmen or the neighboring museum. In-room amenities range from interactive televisions with video art, free WiFi, Geneva Sound systems, Nespresso machines, “his and hers” wool slippers and custom-designed bathrobes to Playstations/Wiis on demand.

    Redefining the Art Hotel
    At THE THIEF, the art collection is the protagonist, not just an accessory to go with the color scheme. To get it
    right, the hotel engaged world-class curator Sune Nordgren to team up with interior designer Anemone Wille
    Våge. Nordgren, the former director of Norway’s National Museum of Art, handpicked paintings, prints,
    photographs and installations for the guestrooms and public areas with celebrated artists such as Sir Peter Blake and Richard Prince leading the helm. The elevators feature video art created exclusively for THE THIEF by Julian Opie. Nordgren’s eye for talent extends also beyond the big names and the hotel’s collection encompasses rising stars and a few surprises. Like the photographs by Queen Sonja of Norway in the library and Roxy Music’s most famous album covers. What’s more, THE THIEF’s owner Petter A. Stordalen, is a private sponsor of the Astrup Fearnley Museum of Modern Art and hence, guests will not only enjoy free admission to the museum, artworks borrowed from the collection create one of the most exciting galleries in a hotel.

    Luxury Done Norwegian
    In its efforts to steal you from the everyday, THE THIEF keeps things local. From featuring upcoming Norwegian talent on its walls to commissioning local designers such as Maggie Wonka to design the bathrobes or Røros Tweed and L&J for the woolen blankets. Putting a spin on conscious cooking and classic Norwegian cuisine, head chef Kari Innerå of Fru K, the hotel’s restaurant, has kept a strong focus on regional and organic ingredients, positioning the restaurant to join the ranks of Oslo’s top restaurants. Having grown up on a farm, Innerå knows the growers who supply her kitchen, where the sheep graze, and how to get cut and dried salted fish at its best. To take a bit of Oslo home with you, products like THE THIEF’S custom-made herring caviar and specially-cured ham, come in neat little packages. When venturing out, choose from a range of curated maps for the best in design and architecture, the best local fashion and beauty tips, and even one for checking out Oslo’s vibrant music scene.Each map was created in collaboration with local experts: DogA, the Norwegian Centre for Design and Architecture; Camilla Pihl, fashion and style blogger; and Asbjørn Slettemark, music journalist and radio host.

    Location & Rates
    The islet of Tjuvholmen is a new development in central Oslo, where culture, stylish living and culinary
    experiences meet at water’s edge. Boasting a two-kilometer-long seafront, car-free streets, and marvels of
    contemporary architecture, including Renzo Piano’s Astrup Fearnley Museum, the island is fast becoming a top destination for residents and visitors.

    # vimeo.com/57132629 Uploaded 27.6K Plays / / 2 Comments Watch in Couch Mode

  5. I often find myself making notes on what techniques or projects I want to attempt next, changing and adding to them. This was a culmination of a few of those notes during my free time in the past few months.

    I wanted to try my hand at heavily tracking footage, with the intention of using those tracks to design a piece that was calm and beautiful and natural. I located some beautiful shots of butterflies already shot and felt those would be a perfect start. This is my best attempt at that using my favorite song, ever.

    A special thanks to Ryan Farms who shot the original butterfly footage and let me chop, grade and mix his work: vimeo.com/21904714

    Original music by: The Cinematic Orchestra - To build a home

    # vimeo.com/22793515 Uploaded 15.6K Plays / / 76 Comments Watch in Couch Mode

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