Lee Morris of R.L. Morris Photography attempts to shoot a Rolex watch ad using studio lights and reflectors. After the shoot Lee shows how he used Photoshop to complete the final image. You can view more of Lee's work at rlmorris.com and view more videos like this at fstoppers.com.
They say a picture is worth a thousand words, and I know for a fact it's also worth some extra bucks. Good pictures of a product = better value.
I was going to take a few snaps of my 100mm and post online for sale, and thought I'd shoot a quick video about my most basic super fast setup.
Why do you need this? The acrylic Cocoon diffuses light very well, has a slight gloss to it for reflections (which look pretty cool). The one i'm using breaks down into 4 pieces that can lay flat. Especially if you're shooting an object that reflects light, you want it surrounded by White. Dark things can easily show up on things like Jewelry which makes it look spotty.
I have more information about my setup and products used @ my blog CheesyCam.com