Nic Ray from Quirk and Noam Buchalter from Unilever discuss Crowdsourcing for brands. Focusing on the Peperami brand which decided to go Crowdsourcing for new creative in October 2009
How are brands, advertisers, publishers, agencies dealing with consumers’ adoption of Twitter and the real-time web? How do brands cope and manage when they try to engage in social media?
Moderator: Kieron Matthews, IAB
Panelists:
Gareth Jones, Revolution
Robin Grant, We are Social
Scott Seaborn, Ogilvy Group
Mel Exon, BBH Labs
The Dos and Don’ts in Social Media. Protecting the consumer and the brand’s reputation. Should we care about the ethics in real-time social media or is it a different question of trust?
Moderator:
Lloyd Salmons, IAB Social Media Council
Panellists:
Lloyd David, Tuttle
Steve Barton, WOM
Daljit Bhurji, Diffusion
Darren Forsyth, 140characters
George Nimeh, iris Digital
Ciaran Norris, Head of Social Media from Mindshare presents a Keynote on the importance of listening and use of Real-Time Social Media tools that enable a brand to engage and listen to the audience.
Everything a brand needs to know about twitter & real-time social media. A one day conference exploring the impacts of the real-time web on brands, advertising, marketing and PR. Hosted at the Royal Institute of British Architects in London.
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