1. The Challenge

    As the world was gearing up for the biggest sporting event in London in 2012, basketball was leading the way as one of the marquee events. Nike/Jordan were not recognized sponsors but wanted to be part of the conversation, especially with Jordan athletes playing key roles on the USA Basketball Team.

    Rising Above

    We needed to find the right way to share with our audience our collective love for the game at a time when the sport itself was much bigger than any of the superstar athletes. What emerged was a true celebration of basketball around the world. We documented powerful basketball stories about real people rising above adversity and then asked the world to share what the game helps them overcome.
    This mobile driven campaign was Jordan’s first ever Instagram campaign. Fuelled by mini documentaries on YouTube, the Jumpman23 Instagram channel lit up with thousands of photos from fans across the globe sharing the obstacles basketball helps them overcome.

    Rise Above Expectations

    #RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
    • 500,000 likes and counting on Instagram and Facebook
    • Over 1.7 Million views on YouTube
    • More than 327 Million Impressions

    CREDITS

    Agency: Blast Radius
    Creative Directors: Mark Waggoner & Ryan Leeson
    Senior Copywriter: Ryan Santos
    Senior Art Directors: Carson Ting & Gavin Froome
    Production Company: Smuggler & Soft Citizen
    Executive Producer: Eva Preger
    Producers: David Winsby & Ahnee Boyce
    Director: Joshua Neale
    DOP: Adam Richards
    Colour: Finale
    Sound: Apollo Studios
    Music: Apollo Studios
    Post Production: Cycle Media

    # vimeo.com/60238116 Uploaded 274 Plays / / 0 Comments Watch in Couch Mode
  2. The Challenge

    As the world was gearing up for the biggest sporting event in London in 2012, basketball was leading the way as one of the marquee events. Nike/Jordan were not recognized sponsors but wanted to be part of the conversation, especially with Jordan athletes playing key roles on the USA Basketball Team.

    Rising Above

    We needed to find the right way to share with our audience our collective love for the game at a time when the sport itself was much bigger than any of the superstar athletes. What emerged was a true celebration of basketball around the world. We documented powerful basketball stories about real people rising above adversity and then asked the world to share what the game helps them overcome.
    This mobile driven campaign was Jordan’s first ever Instagram campaign. Fuelled by mini documentaries on YouTube, the Jumpman23 Instagram channel lit up with thousands of photos from fans across the globe sharing the obstacles basketball helps them overcome.

    Rise Above Expectations

    #RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
    • 500,000 likes and counting on Instagram and Facebook
    • Over 1.7 Million views on YouTube
    • More than 327 Million Impressions

    CREDITS

    Agency: Blast Radius
    Creative Directors: Mark Waggoner & Ryan Leeson
    Senior Copywriter: Ryan Santos
    Senior Art Directors: Carson Ting & Gavin Froome
    Production Company: Smuggler & Soft Citizen
    Executive Producer: Eva Preger
    Producer: David Winsby & Ahnee Boyce
    Director: Joshua Neale
    DOP: Adam Richards
    Colour: Finale
    Sound: Apollo Studios
    Music: Apollo Studios
    Post Production: Cycle Media

    # vimeo.com/60237449 Uploaded 295 Plays / / 0 Comments Watch in Couch Mode
  3. The Challenge
    As the world was gearing up for the biggest sporting event in London in 2012, basketball was leading the way as one of the marquee events. Nike/Jordan were not recognized sponsors but wanted to be part of the conversation, especially with Jordan athletes playing key roles on the USA Basketball Team.

    Rising Above
    We needed to find the right way to share with our audience our collective love for the game at a time when the sport itself was much bigger than any of the superstar athletes. What emerged was a true celebration of basketball around the world. We documented powerful basketball stories about real people rising above adversity and then asked the world to share what the game helps them overcome. This mobile driven campaign was Jordan’s first ever Instagram campaign. Fuelled by mini documentaries on YouTube, the Jumpman23 Instagram channel lit up with thousands of photos from fans across the globe sharing the obstacles basketball helps them overcome.

    Rise Above Expectations
    #RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.
    • 500,000 likes and counting on Instagram and Facebook
    • Over 1.7 Million views on YouTube
    • More than 327 Million Impressions

    CREDITS
    Agency: Blast Radius
    Creative Directors: Mark Waggoner & Ryan Leeson
    Senior Copywriter: Ryan Santos
    Senior Art Directors: Carson Ting & Gavin Froome
    Production Company: Smuggler & Soft Citizen
    Production Executive Producer: Eva Preger
    Agency Producer: David Winsby
    Director: David Fine
    Colour: Finale
    Sound: Apollo Studios
    Music: Apollo Studios
    Post Production: Cycle Media

    # vimeo.com/60236459 Uploaded 106 Plays / / 0 Comments Watch in Couch Mode
  4. The Challenge

    As the world was gearing up for the biggest sporting event in London in 2012, basketball was leading the way as one of the marquee events. Nike/Jordan were not recognized sponsors but wanted to be part of the conversation, especially with Jordan athletes playing key roles on the USA Basketball Team.

    Rising Above

    We needed to find the right way to share with our audience our collective love for the game at a time when the sport itself was much bigger than any of the superstar athletes.

    What emerged was a true celebration of basketball around the world. We documented powerful basketball stories about real people rising above adversity and then asked the world to share what the game helps them overcome.

    This mobile driven campaign was Jordan’s first ever Instagram campaign. Fuelled by mini documentaries on YouTube, the Jumpman23 Instagram channel lit up with thousands of photos from fans across the globe sharing the obstacles basketball helps them overcome.

    Rise Above Expectations

    #RISEABOVE quickly became a catalyst to promote positive change through basketball and proved to be the most successful digital campaign in Jordan’s history.

    • 500,000 likes and counting on Instagram and Facebook
    • Over 1.7 Million views on YouTube
    • More than 327 Million Impressions

    CREDITS

    Agency: Blast Radius
    Creative Directors: Mark Waggoner & Ryan Leeson
    Senior Copywriter: Ryan Santos
    Senior Art Directors: Carson Ting & Gavin Froome
    Production Company: Smuggler & Soft Citizen
    Executive Producer: Eva Preger
    Producer: David Winsby & Ahnee Boyce
    Director: Joshua Neale
    DOP: Adam Richards
    Colour: Finale
    Sound: Apollo Studios
    Music: Apollo Studios
    Post Production: Cycle Media

    # vimeo.com/60235262 Uploaded 344 Plays / / 0 Comments Watch in Couch Mode
  5. TITLE: Prick Flick
    CREATIVE DIRECTORS: Carson Ting & Joe O'Neill
    ART DIRECTOR: Carson Ting
    COPYWRITER: Joe O'Neill
    AGENCY PRODUCER: Louise Blouin
    PRODUCTION COMPANY: Radke Films
    DIRECTOR: Sean A.
    PRODUCER: Amy Anicic
    EDITOR: Christina Abbott
    MUSIC/SOUND: Grayson & Matthews
    POST PRODUCTION: Flashcut
    CLIENT: Reel Asian Film Festival 2005

    FOLLOW:
    twitter.com/carsonting

    # vimeo.com/28804876 Uploaded 242 Plays / / 0 Comments Watch in Couch Mode

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