The Museum of Modern Art here in New York launched their "Summer Starts Here" campaign to promote their seasonal exhibitions and events. This ad was one of several we created to promote the summer festivities.
Client: The Museum of Modern Art
Design + Animation: Gretel
Typefaces: MoMA Gothic, ITC Franklin Gothic
Art becomes life, and life becomes art. 1976 journeys through the ghettos and farmlands and lifestyles of Cuba as scenes build and unfold blurring the distinction between the ideology of propaganda and the everyday reality of struggling to survive.
The idea for this music video was to capture the flair of the track's distinct sound. Using original photography shot in Cuba, the flowing camera movement was inspired by the addictive melody. We decided not to burden the viewer with too many visuals, but instead rely on the strong compositions in each photograph to create the magnetism.
CLIENT: Definitive Jux Records
MUSIC: 1976 by RJD2
LABEL: Definitive Jux Records