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Behind the Scenes Video: http://vimeo.com/28914706 ESPN was looking for a way to make the explanation of how the TV ratings systems works simple and interesting—at least engaging enough to keep the audience awake. With direction to create something reminiscent of “Schoolhouse Rock,” meets “Sesame Street,” JESS3 created a five-minute animation with an old-school, 1970’s ESPN SportsCenter vibe to walk viewers through the television ratings process.
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I have dug up the zoetrope, a pre-cinema optical toy, and am using it to create and explore a visual language of loops and spirals. When spun, the complex circular sculptures, dubbed cinetropes, are a blur to the human eye but come to full animated life when viewed through shutter glasses or the lens of a fast-shutter video camera. This video is a compilation of film clips and behind-the-scenes footage from Copenhagen Cycles and The Bellows March.
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