1. Role - Art Direction, Photography, Campaign Logo Design, Design

    More info, including design process frames at: itsgeedee.com

    The Mill+ team designed, directed and executed original concept for the MTV 2013 Video Music Awards' graphics and title package, presented live from Barclays Center, Brooklyn. Led by Christopher Palazzo, Mario Stipinovich, and Bryce Wymer, the New York-based team had the unique chance to control every aspect of the show's visual identity including logo development, live action content, design, and animation.

    The concept was drawn off the KAWS moonman and its environmental reflections - illuminating a side of Brooklyn that's both beautiful and toxic simultaneously. Imagine if the Moonman stood up and took a stroll through Brooklyn. It would reflect a warped and stretched view of everything around it, giving us a beautiful, trippy, melted look at Brooklyn and its many unique people. Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. More planned shoots were captured using a Red EPIC, including 180 degree skylines, time lapse streets and more.

    Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.

    Credits:

    Design
    Producer: Lily Tilton
    Creative Direction: Mario Stipinovich, Bryce Wymer, Chris Palazzo
    Art Directors: Gera Frascaroli, Goran Krstic
    Animation: Gap Sangpattharamatee, Marco Giampaolo, Chris San Agustin, John Haley
    3D Artist: Yong Chan Kim
    Sound Design: Henryboy

    Production
    Design & Animation Studio: The Mill+
    Director: Christopher Palazzo
    Head of Content: Ian Bearce
    Producer: Nic Barnes, Tia Perkins
    Director of Photography (RED): Adam Carboni
    Assistant Camera (RED): Nick Wiesner
    Production Assistant: Tony Caamano
    Casting Agency: Paladino Casting

    Editorial
    Editor: Nate Buchik, Charlotte Carr

    # vimeo.com/73243779 Uploaded 9,508 Plays / / 7 Comments Watch in Couch Mode

References

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