The Mill+ team designed, directed and executed original concept for the MTV 2013 Video Music Awards' graphics and title package, presented live from Barclays Center, Brooklyn. Led by Christopher Palazzo, Mario Stipinovich, and Bryce Wymer, the New York-based team had the unique chance to control every aspect of the show's visual identity including logo development, live action content, design, and animation.
The concept was drawn off the KAWS moonman and its environmental reflections - illuminating a side of Brooklyn that's both beautiful and toxic simultaneously. Imagine if the Moonman stood up and took a stroll through Brooklyn. It would reflect a warped and stretched view of everything around it, giving us a beautiful, trippy, melted look at Brooklyn and its many unique people. Footage was captured in both a run-and-gun style to illustrate Brooklyn's people and happenings. More planned shoots were captured using a Red EPIC, including 180 degree skylines, time lapse streets and more.
Those moments were paired with a clean, modern, energetic typographic system and some field-captured sound design. The result was an unexpected homage to the early, experimental days of MTV which still felt fresh; rooted in the here and now.
Producer: Lily Tilton
Creative Direction: Mario Stipinovich, Bryce Wymer, Chris Palazzo
Art Directors: Gera Frascaroli, Goran Krstic
Animation: Gap Sangpattharamatee, Marco Giampaolo, Chris San Agustin, John Haley
3D Artist: Yong Chan Kim
Sound Design: Henryboy
Design & Animation Studio: The Mill+
Director: Christopher Palazzo
Head of Content: Ian Bearce
Producer: Nic Barnes, Tia Perkins
Director of Photography (RED): Adam Carboni
Assistant Camera (RED): Nick Wiesner
Production Assistant: Tony Caamano
Casting Agency: Paladino Casting