Speakers: Peter Evans
Summary: Part One of the marketing lectures discusses:
- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective…
Speakers: Peter Evans
Summary: Part One of the marketing lectures discusses:
- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective…
Speaker: Kerri Golden, CA, VC
Building a successful business is about more than simply running a research project. Ms. Kerri Golden (a chartered accountant and Venture Capitalist), talks about building realistic budgets for running a start up company - budgets that help you not only identify where you will spend money, but where you will make money!
MaRS - Building Canada’s next generation of global technology companies. www.marsdd.com
Speaker: Lisa Crossley
President & CEO, Natrix Separations
Lisa shares the lessons she's learned about how to get good VC financing terms for your business and how to ultimately close a deal.
This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company – from people who have seen it and done it.
MaRS - Building…
In this session we look at the basic concepts and principles of marketing that are relevant for early stage start-ups. The speaker is John Worren, Special Advisor, MaRS Discovery District.
John uses real-life examples to illustrate some of the following: What is particular about marketing technology products? Also:
- Understanding the language of marketing for start-ups
- Designing the marketing function in early stage companies
- Creating marketing…
Speaker - Dan Martell
After you have managed to attract people to your Web site, how do you get visitors to convert into customers? What are the tricks in getting them to make a purchase, fill out a contact form, or make a phone call. Dan Martell promise to offer nine tactics focused on Web conversions and user retention to drive real results.
MaRS - Building Canada’s next generation of global technology companies. marsdd.com
Speaker: Lance Laking
Every start-up encounters speed bumps on the highway of growth. It's the people on your team who will enable your company to power through them. Skills and capabilities must evolve as you grow. You'll need to navigate advisory and other boards, recruit well and have effective team communication and a CEO who sets the stage for the company culture – all just to set you up for that early-stage VC funding.
Lance Laking, an experienced…
Speaker: Michael Erdle
The art of effective negotiation; how to build lasting agreements without becoming either a bully or a wimp. The art of negotiation touches every aspect of our lives -- we routinely negotiate with our spouses, our children, our landlord, our employer, and so on. It is equally important in business -- we negotiate with our customers, our suppliers and our investors. This lecture, "Negotiation for Fun and Profit," is given by…
Speaker David M. Campbell asks: Do you really want to be an Entrepreneur?
This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company – from people who have seen it and done it.
David M. Campbell first entered business in 1945 when he started Dave Campbell's Melody House. What began as a simple record store became…
Just think about it… What if you were trapped under something heavy and the mouse was out of your reach? Scary, right? That's exactly why we have these keyboard shortcuts so you can still use Vimeo until the help arrives.
