1. EXEMPLARY: 150 YEARS OF THE MAK -- FROM ARTS AND CRAFTS TO DESIGN
    To mark the museum's jubilee, the MAK presents an inspiring juxtaposition between the tradition-steeped MAK Collection and contemporary avant-garde design.
    At the MAK's invitation, nine globally renowned design pioneers have agreed to participate in an experiment to investigate the significance of a model exemplary collection as a source of inspiration, which was the original motivation for founding the museum. In the process, each pioneer will have discussions with a person of their choice—so-called "muses"—in which they will shed light on the future of the applied arts as well as on the perspectives of museums dedicated to the subject.

    As pioneers of "critical design", Anthony Dunne and Fiona Raby are not concerned with designing products that are merely useful and attractive. Their designs aim to spark off discussions and call our relationship to these everyday things to question. They feel that design is not keeping pace with social developments, above all as regards the influence of new technologies on our everyday lives. Their design projects and concepts are strongly infused with theory and research; they often formulate them as speculative (future) scenarios in terms of "world-building". Their imagined worlds can be satirical, occasionally frightening, and tell of complex technological, political, and social changes in the 21st century. As examples in this exhibition Dunne & Raby intentionally chose text passages and not objects. They describe products or services taken from science fiction or social fiction authors such as Margaret Atwood and Kazuo Ishiguro. The pure text form as "exhibit" leaves room for interpretation and challenges the powers of imagination. According to the design duo, this seems best suited for a critical treatment of worlds that are graspable and possible instead of already existent.

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  2. EXEMPLARY: 150 YEARS OF THE MAK -- FROM ARTS AND CRAFTS TO DESIGN
    To mark the museum's jubilee, the MAK presents an inspiring juxtaposition between the tradition-steeped MAK Collection and contemporary avant-garde design.
    At the MAK's invitation, nine globally renowned design pioneers have agreed to participate in an experiment to investigate the significance of a model exemplary collection as a source of inspiration, which was the original motivation for founding the museum. In the process, each pioneer will have discussions with a person of their choice—so-called "muses"—in which they will shed light on the future of the applied arts as well as on the perspectives of museums dedicated to the subject.

    The influencial trend forecaster Lidewij Edelkoort acts as a consultant for global brands, cities and governments. Her trend portfolios are eagerly sought after as sources of inspiration both for the fashion and textile industry and for contemporary product design. She is an independent thinker and globetrotter, thus able to seismographically sense, consistently formulate and creatively mediate the developments of our time. Her work at the Dutch Design Academy Eindhoven at the turn of the century led to a re-orientation: her critical scrutiny of industrial production methods and consumer culture paved the way to a quest for alternative approaches in design. Both the rediscovery of handicraft and forgotten cultural techniques paired with new technologies, also an experimental approach to design formed the basis as a catalyst for the work of such designers as Maarten Baas, Nacho Carbonell, or Formafantasma, all of them graduates of the Design Academy Eindhoven. But also young talents from Iceland, Brazil and Afghanistan are deemed exemplary by Lidewij Edelkoort. Her choice of design models mirrors her intuitive antennae for current developments. She juxtaposes the works of young talents with those of established names like Rei Kawakubo who are sounding out the boundaries to art poised on the cutting edge of contemporary trends. Their objects are aesthetically appealing reflections which act as icons of the zeitgeist.

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  3. EXEMPLARY: 150 YEARS OF THE MAK -- FROM ARTS AND CRAFTS TO DESIGN
    To mark the museum's jubilee, the MAK presents an inspiring juxtaposition between the tradition-steeped MAK Collection and contemporary avant-garde design.
    At the MAK's invitation, nine globally renowned design pioneers have agreed to participate in an experiment to investigate the significance of a model exemplary collection as a source of inspiration, which was the original motivation for founding the museum. In the process, each pioneer will have discussions with a person of their choice—so-called "muses"—in which they will shed light on the future of the applied arts as well as on the perspectives of museums dedicated to the subject.

    Z33—house for contemporary art founded by Jan Boelen is an institution without a collection. Freed from the conventional duties of a museum, it develops hot topical interdisciplinary projects and programs between contemporary art and design, meanwhile taking an experimental approach in addressing social issues. Z33 assumes a leading role within the cultural sector as a laboratory for discussion about the design of our world—a challenge that in Boelen's opinion is the task not only of design, but of society as a whole. Design for him is political to the core; it affects our production methods, our social structure, as well as our thought and feelings. When considering a collection of the future, Jan Boelen answers with a single object that reflects developments of the changing concepts of authorship, ownership, and (intellectual) property; in doing so he questions the museum as a site of a model collection. The selected cabinet chest by Commonplace is an allusion to the curiosity cabinet of the Renaissance, at the time a popular model for enhancing prestige, which horded rare naturalia and precious artefacts, an expression of power, and knowledge of the ruling élite. The cabinet chest is now enhanced, and updated by using new media and harbors examples of contemporary design that ultimately also demonstrate the limits of what is collectable.

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  4. EXEMPLARY: 150 YEARS OF THE MAK -- FROM ARTS AND CRAFTS TO DESIGN
    To mark the museum's jubilee, the MAK presents an inspiring juxtaposition between the tradition-steeped MAK Collection and contemporary avant-garde design.
    At the MAK's invitation, nine globally renowned design pioneers have agreed to participate in an experiment to investigate the significance of a model exemplary collection as a source of inspiration, which was the original motivation for founding the museum. In the process, each pioneer will have discussions with a person of their choice—so-called "muses"—in which they will shed light on the future of the applied arts as well as on the perspectives of museums dedicated to the subject.

    Design influences the whole of our lives, because not only furniture and household utensils are designed but also hospitals, schools, the Job Centre, old people’s homes, prisons, and other institutions of the social state.The British design strategist Hilary Cottam tackles all these complex design issues and develops concepts for a radical renewal of the public sector. After Cottam had worked many years herself in public administration including as director of the experimental RED unit of the British Design Council, she founded the enterprise Participle. Inspired by the British Reformer William Beveridge (1879–1963), Cottam and her Team conceived the visionary programme Beveridge 4.0. It formulates guidelines that replace the obsolete model of the social state—which addresses need mainly with financial state aid—with a new model. This is based on inclusion and places the focus on the citizens’ skills instead of their need, also on the mobilization of selfconfidence and social networks. Since this concerns relations as an essential resource, Cottam calls her approach to the restructuring of public services as „relational welfare“.

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  5. EXEMPLARY: 150 YEARS OF THE MAK -- FROM ARTS AND CRAFTS TO DESIGN
    To mark the museum's jubilee, the MAK presents an inspiring juxtaposition between the tradition-steeped MAK Collection and contemporary avant-garde design.
    At the MAK's invitation, nine globally renowned design pioneers have agreed to participate in an experiment to investigate the significance of a model exemplary collection as a source of inspiration, which was the original motivation for founding the museum. In the process, each pioneer will have discussions with a person of their choice—so-called "muses"—in which they will shed light on the future of the applied arts as well as on the perspectives of museums dedicated to the subject.

    One of the leading designers on the contemporary scene, Konstantin Grcic works primarily for clients in industry. He therefore stands for a topical central task area in design on the quest for high-value and sustainable solutions. Grcic's works are distinguished for their ethos of creating a consumer product that is individual in idiom but universal in usage. Many of his designs—the Chair One, for example—have already become design icons of the 21st century. The exemplary designers and manufacturers chosen by Grcic for this exhibition spotlight the search for a consistent strategy in design. In his enormous productivity and exhilaration in design Philippe Starck has had a formative influence on the creative scene in recent decades; his work is shown confronting the sober design practice of Jasper Morrison and the clear but striking work of Maarten van Severen, who died all too soon. The firms of Magis and Mattiazzi represent traditional Italian furniture production; a family enterprise, excellent in technical production, that works together with the foremost designers. Juxtaposed to these, the Japanese retailer Muji embodies a product philosophy of designing high-quality, minimalist—and anonymous—utility objects.

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VORBILDER. 150 JAHRE MAK: VOM KUNSTGEWERBE ZUM DESIGN

MAK Wien Plus

Welche Aufgabe und Bestimmung haben Museen angewandter Kunst als Orte, wo Design heute und in Zukunft verhandelt wird? Welche Themen haben Relevanz für den Alltag? Welche Objekte sollen gesammelt werden? Und in welcher Weise und zu welchem Zweck?

Diese


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Welche Aufgabe und Bestimmung haben Museen angewandter Kunst als Orte, wo Design heute und in Zukunft verhandelt wird? Welche Themen haben Relevanz für den Alltag? Welche Objekte sollen gesammelt werden? Und in welcher Weise und zu welchem Zweck?

Diese Fragen richtet das MAK an herausragende ZeitgenossInnen und gefeierte VorreiterInnen aus Kreation und Forschung.

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