SEOmoz Search Engine Optimization

Often times people understand the process of Keyword Research, but don't quite know what to do with that beautiful, targeted, nicely-ordered list of lucrative keywords once they have it.

This week Rand goes through the process of what you should consider to actually put your keyword research and targeting into action. We'll look at things like how to order work by site hierarchy and keyword demand, assign tasks to different key members of your team, and evaluate the timeframe you'll need to see results in the rankings.

This week, Rand discusses how to manage pagination on your site to avoid having deep pages dropped from the search engines.

Those of you who've attended SMX Advanced the last couple of years know that the show ends with the popular, off-white, Give It Up panel that nobody can blog about for 30 days.

Well, to satiate the appetites of those who were unable to attend, we assembled our own little Give It Up panel in Whiteboard Studios for this special edition of Whiteboard Friday. SEOmoz Global Associates Will and Tom Critchlow of Distilled, Rob Kerry and Dean Chew of Ayima Search marketing, Eric Enge of Stone Temple Consulting, Gab Goldenberg of SEO ROI, and our very own Rand Fishkin give up some advanced, not-always-white tricks of the trade on everything from stealthily managing a blog network, to covertly distributing affiliate cookies, to stealing a competitors links, and much more.

Stay tuned at the end for a special advanced announcement from Rand about an upcoming event that we'll have more details about next week.

Rand interviews Social Media Rockstar, Brent Csutoras, about his recent post on Shoemoney.com. Brent discusses why people need to be careful about what trade secrets they reveal on blogs and during conferences as it can have a profound on their own reputation and the reputation of the industry as a whole.

This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors?

There are several reasons including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind how sharing your ideas and content can help you out in all of these areas.