From the 2014 Republican Primary Elections. Photography shot for a direct mail item, transitioned those elements into an online campaign. Photography by 81 Shop and developed into video by 81 Shop.
Audio from an earlier video interview with candidate, conducted by 81 Shop.
In the latter half of Summer 2014, 81 Shop and Snoozy's Bookstore released a series of videos featuring Snoozy's employees (who are also UAB students) discussing the life of a student at UAB: where the best places to eat were, best places to study, their parking spot strategies, and more.
Promoted through social media and utilizing UAB Orientation as a promotional avenue, Snoozy's developed a personal - and useful - message that could resonate with UAB students.