John Wall, co-host of Marketing Over Coffee, will discuss the three key factors for start up success. If you don't have a million dollar budget to launch, do not despair. There's never been a better time for a new brand to cut through the clutter. Learn how to fight the fear, lead the rebellion, and win customers.
John Wall, co-host of Marketing Over Coffee, will discuss the three key factors for start up success. If you don't have a million dollar budget to launch, do not despair. There's never been a better time for a new brand to cut through the clutter. Learn how to fight the fear, lead the rebellion, and win customers.
It's all about the content, but how do you create it and distribute it efficiently? Jeff Cutler will take the audience through the fundamentals of creating and distributing content.
The 3 Cs of Social, Part 2: Community
Jim Storer and Rachel Happe of the Community Roundtable will share their insights on how to build, grow and manage your communities.
Doug Haslam, newly of Voce Communications, shares his tips and tricks for engaging your audience on various platforms, focusing specifically on where and how the conversation should take place.
Mike Troiano on Scalable Intimacy
Growing your customer base is one of the most important goals of any launch. How do you scale your operations while not losing the personal touch? Mike Troiano, principal of marketing agency Holland-Mark and founder of several successful startups, shares his insights.
Success in Social: Local Launch Success Stories
Moderator: David Beisel (Venrock)
Panel: Jules Pieri of Daily Grommet, Ja-nae Duane CEO of Wild Women Entrepreneurs/Author of "How to Start Your Business with $100", Jason Jacobs of Fitness Keeper and Raj Aggarwal of Localytics
Hear from a panel of local entrepreneurs about their recent PR, marketing, social media and business successes.
How can small- to mid-sized businesses automate their sales and marketing process? How do marketing managers in bigger organizations learn how to speak CEO? Dharmesh Shah, chief technology officer & founder of Hubspot, answers these and other burning questions for business owners and marketers.
PR & Marketing Panel Moderator: Paul Gillin
Panelists: Julie Hall, Carol McGarry, Bobbie Carlton
What's the role of PR and marketing in the launch of a startup in today's environment? PR isn’t dead, it’s just wounded. The whiplash educing changes in the media environment has left the PR industry reeling. It’s not dead, as many have declared, but it’s certainly dizzy and looking for some direction. Entrepreneurs have a more immediate problem: how do…
There are plenty of events designed to foster startups and help entrepreneurs find money, but there are very few events that focus on "the big splash:" how do you get the attention your company needs to grow and reach its business goals? This event is perfect for entrepreneurial organizations -- especially bootstrapped, angel-funded and early-stage venture-funded businesses -- looking to accelerate their growth using social
There are plenty of events designed to foster startups and help entrepreneurs find money, but there are very few events that focus on "the big splash:" how do you get the attention your company needs to grow and reach its business goals? This event is perfect for entrepreneurial organizations -- especially bootstrapped, angel-funded and early-stage venture-funded businesses -- looking to accelerate their growth using social tools and techniques.
The event is designed to help entrepreneurs make the essential decisions needed to launch their brand, product or service. It is organized by PR, marketing, social media and business professionals looking to identify and replicate some of the best practices in the market for moving entrepreneurial organizations along the growth curve.
LaunchCamp takes a fresh look at PR, marketing, social media and management -- and the technologies and tools that have evolved around these areas -- and attempts to identify the challenges that organizations face in the launch process.
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