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Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with senior group manager-executive productions, Brian Schilling-George, on the critical role executive productions play at Microsoft.
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Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with general manager-events and studios Jeff Singsaas and director-event marketing Kati Quigley on the evolution of event marketing.
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Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with event marketing manager Mike Immerwahr on the evolution of digital events at Microsoft.
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Executive editor Jessica Heasley traveled to Microsoft headquarters on a mission to find out how one of the industry’s oldest tactical events departments changed its course to become a strategic powerhouse. Here, an exclusive interview with group event marketing manager Jenny Laidlaw on how the event team measures success.
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