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L2 explores recent decades' epicenters of value creation and predicts a new epicenter for the coming decade: unprecedented global demand for luxury driven by an emerging middle class and extraordinarily swift mobile device adoption in developing markets.
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Highlights from our first-annual IQ report measuring the online competence of European specialty retailers. Download the full report at: http://L2ThinkTank.com/EuropeanSpecialtyRetailDigitalIQ2011
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L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. #4: Estée Lauder Companies A digital powerhouse in beauty is beginning to emerge. In L2’s 2011 Digital IQ Index: Beauty, Estée Lauder Companies nabbed the top four spots, including the Genius designations for M.A.C. and Clinique. The organization registered an average…
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L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising. #3: Oscar de La Renta In September 2011, Oscar de la Renta took to Tumblr and crowd sourced photo content from its Spring 2012 show. Fashion show attendees and home viewers were encouraged to take photos of their experiences on the Instagram’s iPhone application and upload…
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L2 looks at the state of digital (social media, online commerce, mobile, content sharing) as well as luxury and prestige brand digital "geniuses" from a year's worth of our Digital IQ Index® research. Visit us at www.L2ThinkTank.com.
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