1. L2 explores recent decades' epicenters of value creation and predicts a new epicenter for the coming decade: unprecedented global demand for luxury driven by an emerging middle class and extraordinarily swift mobile device adoption in developing markets.

    # vimeo.com/37573431 Uploaded 1,348 Plays / / 0 Comments Watch in Couch Mode
  2. Highlights from our first-annual IQ report measuring the online competence of European specialty retailers. Download the full report at: L2ThinkTank.com/EuropeanSpecialtyRetailDigitalIQ2011

    # vimeo.com/33789128 Uploaded 2,386 Plays / / 0 Comments Watch in Couch Mode
  3. L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising.

    #4: Estée Lauder Companies
    A digital powerhouse in beauty is beginning to emerge. In L2’s 2011 Digital IQ Index: Beauty, Estée Lauder Companies nabbed the top four spots, including the Genius designations for M.A.C. and Clinique.

    The organization registered an average Digital IQ of 122 across its eight brands, a 9 percent increase from last year and 18 points higher than any other multi-brand organization.

    Estée Lauder’s success is the result of a strong e-commerce legacy and shared technology investments. Estée Lauder’s eight brands utilize the same e-commerce platform and tactics such as user reviews. Estée Lauder also leverages live chat and Facebook sampling across the organization’s portfolio.

    The greatest evidence of the enterprise value the Estee Lauder Companies have built is the ascent of Smashbox. A May 2010 Estée Lauder acquisition, Smashbox registered a 14-point increase in Digital IQ and was one of 2011’s biggest winners.

    # vimeo.com/33373388 Uploaded 417 Plays / / 0 Comments Watch in Couch Mode
  4. L2, authors of the Digital IQ Index®, count down 2011's most innovative programs from prestige brands across all digital media—site, social media, mobile, and digital advertising.

    #3: Oscar de La Renta
    In September 2011, Oscar de la Renta took to Tumblr and crowd sourced photo content from its Spring 2012 show. Fashion show attendees and home viewers were encouraged to take photos of their experiences on the Instagram’s iPhone application and upload them to Tumblr by tagging them with the hashtag #odlrlive.

    The result: A mosaic of photos each providing unique views of the show’s every moment.

    Tumblr visitors witnessed an introduction between Oscar and singer, Nicky Minaj, they could watch home viewers enjoy the show with a bottle of Veuve Clicquot and, could even preview a cocktail ring, available for purchase a month later exclusively on the brand’s Facebook page.

    The program generated 2,600 unique tweets, more than 1,000 photo uploads and hundreds of earned media impressions. Most exciting, unlike other livestream programs such as Gucci Connect and Burberry’s 3D extravaganza that cost millions, “ODLR Live” had zero development cost.

    # vimeo.com/33335903 Uploaded 347 Plays / / 0 Comments Watch in Couch Mode
  5. L2 looks at the state of digital (social media, online commerce, mobile, content sharing) as well as luxury and prestige brand digital "geniuses" from a year's worth of our Digital IQ Index® research. Visit us at L2ThinkTank.com.

    # vimeo.com/33248605 Uploaded 793 Plays / / 2 Comments Watch in Couch Mode

L2 Think Tank

L2 Think Tank PRO

Browse This Channel

Shout Box

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels. Channels