Bill Bennett, ASC was the Cinematographer for this commercial, Directed by Andrew Sinagra of Ntropic. The unusual aspect of the commercial is the fact that the Lincoln MKZ automobile is completely a CGI element in every shot. We achieved this by actually traveling to Valencia Spain, to the City of Arts and Sciences, which is an actual place. We shot all the background pieces there with an Arri Alexa, with a stand-in automobile traveling through all the shots. That vehicle was then replaced with the CGI Lincoln MKZ. After we shot the stand-in car, we send a small Mini-Cooper convertible with a camera with a fish-eye lens pointed straight up, that traveled the same path as the stand-in car, recording the lighting and image of the environment that was later reflected back into the CGI car during post production Camera and lens metadata was recorded by the primary Alexa camera, which was then utilized by the CGI artists to place the CG car into the scene.

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Arri Alexa Digital Cameras

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Building on the technical expertise and feedback generated by the ARRIFLEX D-21, ARRI launched the ALEXA platform, which has swiftly become the most complete digital camera system ever built. All four models in the ALEXA range boast 14 stops of dynamic range, a base sensitivity of EI 800 and staggering, cinematic image quality. Their ergonomics, menu systems and functionality are based on film cameras, making them easy to


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Building on the technical expertise and feedback generated by the ARRIFLEX D-21, ARRI launched the ALEXA platform, which has swiftly become the most complete digital camera system ever built. All four models in the ALEXA range boast 14 stops of dynamic range, a base sensitivity of EI 800 and staggering, cinematic image quality. Their ergonomics, menu systems and functionality are based on film cameras, making them easy to use for film professionals everywhere.

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