In this presentation from the 2011 Kansas City Meetings Industry Council Speaker Showcase, Brody Dorland makes the case for using social media, no matter what age groups a company might be targeting. With compelling data and technological considerations, every business should consider using social media to supplement their existing sales and marketing activities.

# vimeo.com/23412645 Uploaded 40 Plays / / 0 Comments

  1. 4

    If You're Targeting an Older Customer Demographic...Should You Still Be Using Social Media?

    by Brody Dorland

    Uploaded

    In this presentation from the 2011 Kansas City Meetings Industry Council Speaker Showcase, Brody Dorland makes the case for using social media, no matter what age groups a company might be targeting. With compelling data and technological considerations, every business should consider using social media to supplement their existing sales and marketing activities.

    # vimeo.com/23412645 40 Plays / / 0 Comments
  2. 4

    Are You Just Experimenting with Online Marketing & Social Media?

    by Brody Dorland

    Uploaded

    http://thepublishermethod.com - For many big companies, experimenting with different marketing techniques/tactics, with the understanding that it might not work, is built into the budget. But for most small businesses, gambling is not option. Money is tight and they need to execute a strategy that is going to deliver a winning hand. In this video, Brody Dorland, co-founder of Allure New Media (http://www.allurenewmedia.com), explains how The Publisher

    # vimeo.com/23061519 23 Plays / / 0 Comments
  3. 4

    RSS Video Series Episode 3: Monitoring Your Industry & Brand Reputation

    by Brody Dorland

    Uploaded

    http://www.allurenewmedia.com - In video #3 of our series on RSS technology, I show you how to use your RSS reader to subscribe and monitor your industry and competitors, and show you a simple way to monitor your brand reputation by pulling online mentions of your brand via RSS from SocialMention.com.

    # vimeo.com/22923647 60 Plays / / 0 Comments
  4. 4

    What is RSS And Why You Need It

    by Brody Dorland

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    http://www.allurenewmedia.com/blog - RSS has become a required tool for companies trying to achieve success in online marketing. Unfortunately, many small businesses don't understand what it is or what it can do from the standpoint of content syndication and online content monitoring. This video answers three core questions: 1. What is RSS? 2. Why does every business website needs it? 3. How can you leverage RSS to monitor your marketplace, industry

    # vimeo.com/18976299 115 Plays / / 0 Comments
  5. 4

    Brody Dorland - Kansas City Social Media Speaker, Strategist & Consultant

    by Brody Dorland

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    Normally the words “social butterfly” and “computer geek” wouldn’t be used in the same sentence, but that’s Brody Dorland. As an online marketing consultant and website developer, Brody has pushed himself into the trenches of corporate marketing, advertising agencies and entrepreneurship, and emerged as one of Kansas City’s top social media strategists. Brody has a unique ability to demystify the techniques of the social media space and his simple

    # vimeo.com/11643867 229 Plays / / 0 Comments
  6. 4

    Traditional Media is On Its Last Leg...Businesses Need to Adapt

    by Brody Dorland

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    During his "New Media Marketing for Small Business" seminar, Brody Dorland talks about how consumers today (and our kids) are blocking out traditional advertising messages and what that means for businesses who are trying to reach this new breed of buyer. Brody is an online marketing consultant, social media specialist and professional speaker in Kansas City.

    # vimeo.com/12285446 95 Plays / / 0 Comments
  7. 4

    Video Blog: Is the Social Media Space a Place for Selling?

    by Brody Dorland

    Uploaded

    This topic has been debated quite a bit in the last year or two. This video outlines my thoughts regarding a specific "social sales approach" that focuses on soft selling through content development and engagement with your target buyers or key influencers.

    # vimeo.com/9513241 95 Plays / / 1 Comment
  8. 4

    Six Misconceptions of Social Media

    by Brody Dorland

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    During a presentation on "Social Media for the Creative Soul", Brody Dorland of Something Creative, Inc. tackles six misconceptions that often deter marketers and business owners from dipping their toes into social media ponds.

    # vimeo.com/5901004 297 Plays / / 0 Comments

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