Matthew Guiste, Director of Global Social Media at Starbucks talk about Open Innovation & Social Media at LeaderLab event in Copenhagen September 21st 2010.
Matthew talks about MyStarbucksIdea.com generating arround 100.000 ideas for new products and business improvements. Furthermore Matthew talks about how to engage with 15 mill. fans on Facebook, Twitter and Foursquare.
Learn from the success and failures from one of the strongest brands in social media and open innovation.
A channel all about social media marketing for business. Social media is the new internet marketing craze and we are a leading agency situated in the North of England.
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