'Speed, Power and Endurance', a documentary by Asif Kapadia of Senna fame, looks back at the golden era of British middle distance running and the career of Steve Cram. It tells the story of how Steve Cram developed into one of the most successful British athletes of all time breaking the world record for running 1mile. During this period BMW was also experiencing huge racing success with the BMW M3 becoming the most successful racing car of all time. The BMW M3 is set to return to racing this year in the 2012 DTM series.
BMW Presents The Ultimate Performance
A series of short films that follow Olympic athletes Louis Smith and Rebecca Adlington, Paralympian David Weir and retired middle distance runner Steve Cram.
Each film explores the parallels between the athletes and BMW and the defining moments that motivate them to deliver the impossible. You'll see how technology, training, determination and continuous improvement have all come together to achieve The Ultimate Performance.