For the traditional Publicis Groupe end of year greeting, we hacked the YouTube player functionality to surprise each viewer with a very human and personal response from CEO Maurice Lévy. The CEO personally interprets each navigation command by the viewer on the fly.

“Fast forward” - he shuffles through his notes to skip to the next part.
“Pause” - he takes a break.
“Change Volume” – he shouts or whispers.
“Change quality” – his office interior downgrades or upgrades.

By giving each employee the chance to boss the Big Boss, we sparked interest in an otherwise conventional corporate message.

Lingerie advertising? Just get a hot model wearing incredibly sexy underwear and not much else, right? So when Wonderbra asked us to create a European campaign to grab women’s attention in their current range of Wonderbra’s, we made one big change. Our hot model was fully clothed. Wonderbra Decoder, the first fully-dressed lingerie ad, is an integrated advertising campaign with a mobile app at the core. Harnessing innovative technology to decode and transform traditional media, it syncs up screens and channels so they work together in real time and real space.

You can decode the YouTUBE video here youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (check that it's in HD otherwise the decoder does not work)

To promote the Hermès 2013 Spring/Summer collection online we literally brought the range to life in a series of stop frame animations published on Hermes.com. We wanted to bring the Hermès standard in craftsmanship to online media. We spent over 1378 hours animating four 20 second films and banner assets. We played each of the “sports” in online banners to drive traffic.

The Hermès products themselves were the heroes of the stories. Each product came to life and played sport ‘the Hermès way’. The animations are light hearted and capture the quirky and sometimes surreal character of the brand.