You can view the slideshare here : slideshare.net/bridoo/2013-cannes-reviewdigitaslbi
This year's theme for the Cannes Review is "Risk the Idea". We'll start by looking at how this maps out against some of the grand prix winners from this year. We'll then explore the other themes and trends that fit under this theme :
- Risk ideas with low-tech innovation
- Risk ideas inspired by technology
- Risk ideas that tell stories
- Risk ideas change behaviour
- Risk ideas for open discussion
Let me know your thoughts on this year's review - twitter.com/bridoo
For the traditional Publicis Groupe end of year greeting, we hacked the YouTube player functionality to surprise each viewer with a very human and personal response from CEO Maurice Lévy. The CEO personally interprets each navigation command by the viewer on the fly.
2013 IAB MIXX : Bronze
2013 Tomorrow Awards : Shortlist
2013 Cannes Lions : PR Bronze + Direct Shortlist
2013 Prague International Advertising Festival : Gold + Silver
2013 Golden Award Montreux : Gold
2013 Art Director's Club Europe : Gold + Silver + Nomination
2013 Art Director's Club (NYC) : Bronze
2013 Club des DAs : Bronze
Lingerie advertising? Just get a hot model wearing incredibly sexy underwear and not much else, right? So when Wonderbra asked us to create a European campaign to grab women’s attention in their current range of Wonderbra’s, we made one big change. Our hot model was fully clothed. Wonderbra Decoder, the first fully-dressed lingerie ad, is an integrated advertising campaign with a mobile app at the core. Harnessing innovative technology to decode and transform traditional media, it syncs up screens and channels so they work together in real time and real space.
You can decode the YouTUBE video here youtube.com/watch?v=Xr6G9ljeUO0&hd=1 (check that it's in HD otherwise the decoder does not work)
To promote the Hermès 2013 Spring/Summer collection online we literally brought the range to life in a series of stop frame animations published on Hermes.com. We wanted to bring the Hermès standard in craftsmanship to online media. We spent over 1378 hours animating four 20 second films and banner assets. We played each of the “sports” in online banners to drive traffic.
The Hermès products themselves were the heroes of the stories. Each product came to life and played sport ‘the Hermès way’. The animations are light hearted and capture the quirky and sometimes surreal character of the brand.
2013 Grand Prix de Luxe - Strategies
Chief Creative Officer at DigitasLBi Paris - enjoys red wine, cocktails and rugby but not in that order. Has judged at Art Director's Club, iAB Mixx, Cannes Lions and is an editor at adverblog.com