Based on Hyper Island's very recent experience counseling marketing and ad agency executives, it's easy to understand why agencies express worries their digital efforts aren’t sufficient. In fact, whole floors of agency executives hope to retire—without really having to care about all that new technology stuff. The sentimentally inclined lament the loss of art and beauty in their work, often laying the blame on data, measurements and Facebook chats.
Meanwhile,…
Based on Hyper Island's very recent experience counseling marketing and ad agency executives, it's easy to understand why agencies express worries their digital efforts aren’t sufficient. In fact, whole floors of agency executives hope to retire—without really having to care about all that new technology stuff. The sentimentally inclined lament the loss of art and beauty in their work, often laying the blame on data, measurements and Facebook chats.
Meanwhile,…
In the digital age, successful marketing organizations embrace and leverage the complexity wrought by interactive technologies—they're fearless in the face of empowered consumers and ever-changing media. On Monday, February 28, our second CATFOA speaker, Julie Roehm (@jaroehm), will bring decades of global marketing experience to the Twin Cities to discuss the advantages of her fearless approach.
Julie spent six years as a brand manager at Ford,…
Ana Andjelic, Planning Director, HUGE.
The creative of the digital world is vastly different from its traditional predecessor; where creative once represented the astounding idea comprised of art and copy, or a brand identity turn cultural icon. Now the best work is about coming up with relationships and interactions that connect people into networks — potentially never ending, always in beta. The era of strategic creative has begun, and the best…
An ongoing, always-in-beta speaker series co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association.
Just think about it… What if you were trapped under something heavy and the mouse was out of your reach? Scary, right? That's exactly why we have these keyboard shortcuts so you can still use Vimeo until the help arrives.
