Perry Haydn Taylor, founder & creative director of design consultancy Big Fish (no relation), has worked with many well known premium brands such as Gu, Dorset Cereals, Charlie Bighams and most recently Yeo Valley.
Here Perry gives his perspective on how to build brands without advertising and explains Big Fish's concept of 'Pack-vertising' whilst looking at how it was applied to their work on Dorset Cereals.
For more visit The Challenger Project…
Perry Haydn Taylor, founder & creative director of design consultancy Big Fish (no relation), has worked with many well known premium brands such as Gu, Dorset Cereals, Charlie Bighams and most recently Yeo Valley.
Here Perry gives his perspective on how to build brands without advertising and explains Big Fish's concept of 'Pack-vertising' whilst looking at how it was applied to their work on Dorset Cereals.
For more visit The Challenger Project…
Miranda Sambles, Marketing Director of Walkers talks about the successes of the 'Do Us A Flavour' campaign, not only as a driver of growth but also internally by giving belief back to an organisation that had lost its way.
Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being asked of Augmented Reality at the moment by the brand and business world.
Caspar Thykier, founder and managing director of Zappar, a London based creative technology company, thinks that rather than obsessing over the utility and technology itself, we should instead think about AR as another media channel that can deliver bite-sized forms…
In the second film on meetings from Rupert Millington this week, Rupert explains the effect stimulus and ones surroundings can have on an individual's state of mind and how stimulus can be altered to create more productive meetings.
Rupert Millington is founder of innovation consultancy Baby Tiger in London.
For more visit The Challenger Project at http://eatbigfish.com
Rupert Millington, founder of innovation consultancy Baby Tiger explains 'The Three Ps', a simple guideline for improving the outputs from your meetings.
For more visit The Challenger Project at http://eatbigfish.com
A selection of highlights from The Challenger Project in 2011.
The Challenger Project is an ongoing research project carried out by eatbigfish, looking at how Challenger Brands in a wide variety of categories and geographies have succeeded.
Music: Lazy Soul by Mux Mool. Buy on iTunes here:
http://itunes.apple.com/gb/artist/mux-mool/id161063179
For more information visit http://eatbigfish.com.
Evin O'Riordain, founder of The Kernel Brewery talks about how a trip to Brooklyn, New York provided the inspiration for the setting up of his own London brewery and the lessons he learned from his background working in dairy.
With thanks to http://thekernelbrewery.com, http://www.nealsyarddairy.co.uk and http://www.woolpackbar.com.
For more visit The Challenger Project at http://eatbigfish.com.
Michael Hay, Creative Director of Ikea Staff Communications talks about Ikea's approach to innovation. He explains how Ikea adopt a 'fixer' mentality and innovate by focusing in on the emotional end benefit for the customer.
Just think about it… What if you were trapped under something heavy and the mouse was out of your reach? Scary, right? That's exactly why we have these keyboard shortcuts so you can still use Vimeo until the help arrives.
