Chic & Geek

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

We've collected some of the best images from the project and made a book of them you can buy: bit.ly/mfmbook

Read more at the Dentsu London blog:
dentsulondon.com/blog/2010/09/14/light-painting/
and at the BERG blog:
berglondon.com/blog/2010/09/14/magic-ipad-light-painting/

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Paolo Belcastro

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  • Paolo Belcastro

    L’union fait la force.
    Ce postulat d’une complémentarité possible est le point de départ du site. S’y côtoient tentations, rêve, idées pour un autre souvent mal compris, clins d’oeil, opinions, crash-tests ou comparatifs...
    Un clavier peut être beau, des lunettes de soleil à la pointe de la technologie ! Chacun va donc mettre son grain de sel dans les posts de l’autre pour les éclairer de façon inattendue, pas toujours moqueuse. Les questions naïves ne sont pas les plus simples et le débat peut devenir passionné.

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    by Paolo Belcastro

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