Chromjuwelen

  1. GREY SEEKS FEELING IN VISCERAL SPOT FOR VOLVO
    -The Swell introduces new ‘quietly epic’ tone for Swedish car marque-

    Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to ‘seek feeling’ – a dramatisation of Volvo’s human-centric ethos.

    The quietly epic film – a global TV campaign for Volvo’s existing XC60 model – is a shift in tone for the car manufacturer. Moving the brand into a more premium space, it introduces some of the pillars that will underpin its revamped brand positioning: ambition, simplicity, authenticity, Swedishness, and the same level of design quality and craft that goes into its cars. It represents a stylistic prologue to what is to come from the Volvo Kreativ Studio, including a high-profile, multi-faceted campaign for the launch of Volvo’s revolutionary flagship model XC90.

    The film itself is about movement; about dynamism and intuitive response – the visceral, emotional experience of the Volvo XC60 brought to life. It begins in the passenger seat of the car –parked on an empty beach, radio quietly humming in the background, door left open, and a pair of shoes discarded in the footwell. Moving toward the water, the radio fades into the distance – drowned out by the sound of the ocean as we reach the shoreline…

    “to feel
    to really feel
    is a rare thing these days”

    …then out into the surf. Through the water, through the first tentative laps to the thundering crash of enormous waves, out into the darkness…until the water is still. Serene. A lone figure sits on her surfboard, her windswept silhouette visible only through the moonlight. Staring out toward the horizon, she’s waiting; a defiant look in her eyes.

    And then it comes. The swell rises. A wave approaches, powerful and unstoppable. Adrenaline racing, we rise up. She rises up. Her arm takes one graceful, powerful swipe through the water as the wave is about to break…and then we cut. Against the black, we hear the earth-shaking thunder of the wave collapsing. The film ends with the line ‘Seek Feeling. The responsive XC60’.

    Hollie Newton, Global Creative Director at Grey London, says: “The last thing the world needs is another overly-retouched car, hooning down a mountain road to a soft rock soundtrack. There's a defiant, slightly renegade Swedish spirit to Volvo that simply doesn't fit with the bland world of car advertising. And thank god for that. We have an enormous suite of work coming up for Volvo which challenges the conventions of the sector. This is the first. A quietly epic piece of film that, hopefully, makes you feel something.”

    Marcus Söderlund, Director (and Swede), adds: “I am working my way through the four classical elements with Grey: last time it was a fire film, now water. The perspective in this film is pretty special; it´s not a first person perspective. The whole way through it’s the viewer’s film and view. Working in the element of water is fantastic – there is so much you just can´t predict or control. If you embrace that, you can get imagery you can’t even dream of.”

    As very specific weather, moonlight and tidal conditions were required for the highly technical shoot, the time of year made shooting in Sweden impossible. Instead, the film was shot in Durban, South Africa. After looking at dozens of potential locations, Durban emerged as the only that could provide the essential quartet of good waves, high-quality levels of moonlight, shark nets and – most importantly – an area which closely resembled Swedish environments. Just as vital as the location was the casting – with 46 year old Cape Town resident and experienced surfer Lisette Forsyth eventually chosen. Not only was she at ease in the ocean and a passionate surfer, she had a beautifully graceful and serene look in the water.

    The campaign is Global Creative Director Hollie Newton’s first for Grey since joining from Wieden + Kennedy last year, where she created Lurpak’s multi-award-winning Good Proper Food. It was directed by Gothenburg-born Marcus Söderlund through Academy. Print photography was from Gian Paul Lozza, best-known for capturing his subject using only ambient light. Allan “Willy” Wilson – famed for his surf films – was underwater DoP, while André Chémétoff – known for his beautiful, technical films such as Our Day Will Come by Romain Gavras and Jaron Albertin’s Sony Volcano – was DoP.

    # vimeo.com/107239345 Uploaded 40.7K Plays / / 10 Comments Watch in Couch Mode
  2. The biggest car & racing event in Poland Summer Cars party 2014 AFTERMOVIE

    produced by: Filminati

    shot on: BMCC, Sony Nex-FS700, Canon 5D mk IIIon a 3-axis brushless gimball stabiliser by Sky-Glide.
    Graded in Resolve

    photography: Bartosz Dziuba (BMCC, 5D)
    Tomasz tewus Wypych (FS700)
    edit: Tomasz tewus Wypych
    setup & gear: Kuba Król

    peace!

    # vimeo.com/107695031 Uploaded 197 Plays / / 0 Comments Watch in Couch Mode
  3. Gatebil is the most outrageous the scandinavia has to offers in terms of car events, and for each event it just get's better and better, this one is no exception.

    We interviewed the famous Porsche builder Magnus Walker, to see what his view is on Gatebil and cars in general.

    For more information regarding Magnus Walker and his work please visit:

    magnuswalker911.blogspot.com/
    urbanoutlawshop.com/
    ________________________________

    A special thanks to:
    Urban Outlaw
    Speedhunters
    Digifi
    Dailyfresh
    ________________________________

    facebook.com/staticpictures
    staticpictures.se

    # vimeo.com/107145532 Uploaded 333 Plays / / 0 Comments Watch in Couch Mode
  4. # vimeo.com/107493596 Uploaded 6,897 Plays / / 0 Comments Watch in Couch Mode
  5. With “Captain America”, the custom Harley Davidson from Easy Rider, up for auction on October 18th, the renaissance of the iconic chopper is well and truly here. Gestalten.tv meets with vintage motorcycle expert Paul d’Orléans aka the Vintagent, the man behind The Chopper: The True Story released by Gestalten this week, to provide foretaste of what to expect from this bound showcase of the quintessentially American invention. Providing insight into the origins of the chopper and the start of the custom movement, he gives a shout-out to legendary builders and dispels a few myths surrounding this icon of counterculture on the way. Lean back and take a short ride into the American Dream.

    Order the English special edition shop.gestalten.com/chopper-en.html
    Order the German special edition shop.gestalten.com/chopper-de.html

    # vimeo.com/107572550 Uploaded 5,410 Plays / / 4 Comments Watch in Couch Mode

Chromjuwelen

Ralf Becker Plus

Life is too short for ugly cars.

Safe. You can choose your means of getting around by price-performance ratio, trunk capacity or color. Or by breakdown statistics. Of even by fuel efficiency. Now that's really safe. And rational. But you can also let


+ More

Life is too short for ugly cars.

Safe. You can choose your means of getting around by price-performance ratio, trunk capacity or color. Or by breakdown statistics. Of even by fuel efficiency. Now that's really safe. And rational. But you can also let your heart and the gasoline in your blood carry you away. That's passion.

Chromjuwelen.com (Chrome Jewels) sets off with the passion that steers you off the safe path into the irrational lane. The community that meets and exchanges info every day on the internet portal has it's high-octane outing behind it. And often makes everything associated with it—choice of music, clothing and colorful skin—part of their lifestyle. With all the consequences. And a lot of self-confidence.

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