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The CINEMA PS is a custom developed Picture Style for all video enabled Canon cameras like the 1D, 5D, 7D, T2i/550D, 60D.

Unlike other flat styles, the CINEMA PS can be used out of the box without having to apply LUT curves or special color corrections.

The CINEMA PS is already balanced, contrasted and has an amazing film colorimetry. Selective colors and saturation shifting, and a custom gamma curve are applied before the user parameters like contrast, saturation and sharpness.

The CINEMA PS doesn't need Color Grading, but likes it, as it is a good starting point.

The factory contrast is set to 0 for studio or controlled light applications.

In highly contrasted situation, we suggest to set the contrast to -1 which will not affect the contrast, but further recover highlighs.