Banner Airplane over Berlin
The two seemingly simple German syllables „MACHT NICHTS“ in the sky over Berlin, attached to an airplane. Clemens Wilhelm's message "MACHT NICHTS" is an ambiguous German word play: on the one hand one can read it as a pacification ("It's no so bad, it doesn't matter"), on the other hand one could understand it as the imperative "Don't do anything! Make nothing! Remain passive!".
The absence of a sender enhances this ambivalence and makes it somewhat uncanny. Omnipresent advertisement strategies animate us every day to consume. A standstill has to be avoided at all costs, permanent action is demanded from us. Not only in the economy a standstill equals regression.
„Doing nothing" seems dangerous. However, many of us wish to finally "not do anything". Lastly, one could read "MACHT NICHTS" as a paradoxical meeting of the nouns "power"(Macht) and "nothing"(Nichts). A paradoxical couple with a full void of meaning that everyone will read differently. But the question remains: Does it not matter if we don't do anything?
MACHT NICHTS has appeared in different shapes: stickers, free badges which are handed out in exhibitions, a spot on an LED-Screen, and a billboard in public space. The final stage is an airplane banner flight over Berlin.
Also see: clemenswilhelm.com/machtnichts.html