On Friday, February 9, 2012, Converse unveiled four distinct design concepts for the newest footwear collaboration with the world-famous virtual band, Gorillaz. The partnership with Gorillaz will also include a Converse “Three Artists. One Song” original track titled “DoYaThing” featuring Gorillaz, James Murphy and Andre 3000 of OutKast.
To celebrate the launch in Singapore, Converse hosted a street party at Haiji Lane on February 24, 2012. The highlights include a showcase of the Gorillaz footwear collection in local street-wear boutique Sup. Guests were also able to discover more about Gorillaz and its music through the exhibits. During the climax of the party, the Converse “Three Artists. One Song” original track titled “DoYaThing” was unveiled to much anticipation from the crowd.
As a tribute to Gorillaz, eminent street artist Luthfi aka The Killer Gerbil performed a ‘live’ graffiti art work of the Gorillaz signature and the band’s trademark camouflage design as the background. Guests were also rewarded with prizes from a raffles draw where Converse vouchers for Gorillaz footwear, Gorillaz CDs and posters were presented to the lucky winners.
Over the course of three hours, more than 150 guests arrived to view the collection and party street-style. Guests include MTV Asia VJs Holly and Rich; 98.7FM radio deejay Divian; as well as editors and writers from various print and online magazines such as Nylon, JUICE, Catalog, Plussixfive, Streething etc. Award winning DJ Koflow entertained the crowd with heart-thumping adrenaline-inducing tracks.
The positive feedback centers around the excellent product showcase, great music from the DJ and the fantastic party atmosphere brought about by the great crowd and the strategic location.
Nookmag was the EMC / Agency with the help of the awesome Converse Singapore team which executed the event.