Not long ago, Nike invited us to Barcelona, Spain for the unveiling of their latest shoes, which are yet another step forward in the revolutionizing of football boots. The Magista are the brand's first Flyknit football boots, designed in conjunction with athletes to create a extremely lightweight and high-performance shoes. We had the chance to speak with Martin Lotti—Nike's Creative Director of Global Football—about the brand's design process, changes in the sport and how they are reflected in the Magista.

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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries.


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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.

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