Given the opportunity to create a video with Columbia Sportswear we were excited to get a behind-the-scenes look at the innovation at the core of the brand's philosophy. We took a trip out to Portland, Oregon and spent some time in the innovation lab at the west coast headquarters, watching how their new Omni-Heat Electric line is tested. We spoke with resident innovation guru Woody and got some insight into the past, present and future of apparel, as well as Columbia's dedication to continue pushing the envelope in outdoor wear and wearable technology.
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Cool Hunting Video
Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.
Check out CyFi LAB: A series of 'cymatic' experiments by Sonos and WeAreMatik exploring how nature designs dynamic patterns in response to sound and vibration without direct human influence.
Paint with light on a 4,000 square meter urban canvas:
Hope you like it
Fresh from the cut: Smash the System - a Oslo graffiti collaboration, from last fall.
Would really appreciate it if you posted this.