For our latest video, we drove through the desolate corridor of I-5 to the outskirts of Los Angeles to visit ICON, California's premiere builder of custom trucks. Newest in the line-up, the ICON Bronco takes the body of a classic 1970s Ford Bronco and rebuilds it from the ground up. All ICON's trucks maintain the personality of the originals but add new technology to make driving easier. We spoke with ICON founder Jonathan Ward about the new trucks, what makes his process possible and what it takes to construct a vehicle by hand in LA.
See more of our videos at coolhunting.com/video
Cool Hunting Video
Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.
Check out CyFi LAB: A series of 'cymatic' experiments by Sonos and WeAreMatik exploring how nature designs dynamic patterns in response to sound and vibration without direct human influence.
Paint with light on a 4,000 square meter urban canvas:
Hope you like it
Fresh from the cut: Smash the System - a Oslo graffiti collaboration, from last fall.
Would really appreciate it if you posted this.