For our latest video, we drove through the desolate corridor of I-5 to the outskirts of Los Angeles to visit ICON, California's premiere builder of custom trucks. Newest in the line-up, the ICON Bronco takes the body of a classic 1970s Ford Bronco and rebuilds it from the ground up. All ICON's trucks maintain the personality of the originals but add new technology to make driving easier. We spoke with ICON founder Jonathan Ward about the new trucks, what makes his process possible and what it takes to construct a vehicle by hand in LA.

See more of our videos at coolhunting.com/video

# vimeo.com/41808249 Uploaded 68.7K Plays / / 5 Comments Watch in Couch Mode

Follow

Cool Hunting Video

Cool Hunting PRO

Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.

Shout Box

Browse This Channel

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels. Channels