In this video, Beefeater Master Distiller Desmond Payne lets us in on some of his more unusual approaches to finding inspiration, and helps fill in the backstory of how the gin's 2010 launch, 24, came to be. Stay tuned for our video on Payne's former employer and sister brand, Plymouth.

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Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.

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