In this video, Beefeater Master Distiller Desmond Payne lets us in on some of his more unusual approaches to finding inspiration, and helps fill in the backstory of how the gin's 2010 launch, 24, came to be. Stay tuned for our video on Payne's former employer and sister brand, Plymouth.
See more of our videos at coolhunting.com/video
Cool Hunting Video
Cool Hunting is synonymous with seeking inspiration. Our global team of editors and contributors sift through innovations in design, technology, art and culture to create our award-winning publication, consisting of daily updates and weekly mini-documentaries. Founded in 2003 as a designer's personal reference, we have been producing the Cool Hunting Video series since 2006.
Check out CyFi LAB: A series of 'cymatic' experiments by Sonos and WeAreMatik exploring how nature designs dynamic patterns in response to sound and vibration without direct human influence.
Paint with light on a 4,000 square meter urban canvas:
Hope you like it
Fresh from the cut: Smash the System - a Oslo graffiti collaboration, from last fall.
Would really appreciate it if you posted this.