schnellebuntebilder and kling klang klong developed an interactive framework to create synaesthetic experiences of sounds and visuals generated from body movement.
In their first collaborative work „MOMENTUM“ the user and his surroundings transforms into a fluid creature in an ever-transforming system of particles. A virtual reality, in which movement becomes sound and music and matter seems to dissolve.
At their flagship Avalon store, Whole Foods Market is combining entertainment with utility in surprising ways. Whole Foods is well known for their high quality food standards. And those same high standards are applied to personal care products as well.
In the ‘Whole Body’ department, you’ll find everything from vitamins to sunscreen. Although Whole Foods offers more than just ‘food’, many shoppers were unaware of this section entirely. And many who knew, still chose to purchase these items elsewhere.
We set out to change that.
To raise awareness of these products and to encourage more traffic into the section, we created the Whole Body Mirror. A curious refection catches the eyes of passing shoppers as the mirror is activated to reflect their aura. Curiosity draws them in—and a playful moment ensues. We challenge shoppers to “align their whole body” by mimicking a pose. Success activates a “burst” of the shopper’s aura. Revealing a related product and helping shoppers locate it on the aisles. Customers can play to their hearts content—cycling through a playlist of poses. Often times, the mirror draws in traffic. But in every case, it draws attention.
Every day at Avalon, kids of ALL ages have fun with the mirror. We use curiosity to encourage product discovery—helping customers take notice of the department, and it’s products. With the mirror, we’ve transformed an end cap into an unexpected, delightful moment. And proved that sometimes…if you want to change human behavior, all you have to do is add a little fun.