See how every product deserves and needs a great story to separate itself in the marketplace. Learn how a Marketing executive has instituted a "Point of View Policy" saying that no product goes to the field without first establishing a distinct message.
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Scott Watson - Marketing and Sales: Messaging Alignment ROI
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Rick Weber - Developing Distinct Point of View as Foundation for All Product Stories
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Cathie Staley - Whiteboard Selling: How using visual storytelling tools and techniques trump traditional presentation approaches
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Bob Ainsbury - You Want Me to Say That?
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Matt Guido - Creating a Power Messaging Culture
Corporate Visions Conference 2012
VIdeos showcasing the 2012 Marketing & Sales Messaging Conference hosted by Corporate Visions. The theme this year was "Break the Status Quo Barrier".
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