With 900 million fans, Facebook is the ultimate venue for brands to interact with their fans and customers. But how do companies scale their engagement across thousands or millions of audience members with a handful of community managers? And how do brands measure the impact of their Facebook content, pages and posts?
In this webinar, you'll learn how to gain insight into your brand's social performance, within Facebook and beyond.
+ How to measure your brand's Facebook interactions.
+ How to make sense of the metrics, including Virality, PTAT, and Post Reach.
+ How to correlate your content performance with brand performance across social programs.
Today, both B2C and B2B brands are realizing that the way to scale their social engagement is by mobilizing their constituents, including advocates, employees and partners.
In this webinar, Dion Hinchcliffe, co-author of Social Business by Design, talks about launching, managing and measuring an Employee Advocacy program. This webinar originally aired on May 31, 2012, and is part of a series of webinars available at social.dachisgroup.com/webinar.
Dave Gray is the Founder of XPLANE, the visual thinking company, and a Partner in the Dachis Group, a social business consultancy. Dave's time is spent researching, sketching and writing on innovation, design, systems thinking, and creativity in business, as well as speaking, coaching and delivering workshops to educators, corporate clients and the public.
Named one of Fast Company's Most Influential People in Technology, Clara is CEO and founder of Sequoia-backed Hearsay Social, which has built the leading social media platform for brands to manage, support, and measure what their people are saying on Facebook, Twitter, and LinkedIn. Hearsay is the social media compliance, content, and analytics management solution of choice for State Farm, 24 Hour Fitness, Farmers Insurance Financial Group, and a host of other Fortune 500 organizations.