Denise Lee Yohn

  1. Denise Lee Yohn explains the "brand as business" management approach.

    For most companies, there’s a sizable gap between the brand vision they express and the operational reality experienced by customers and internal stakeholders alike. By applying the brand as business management approach in the three primary functions of a business, you can close the gap and build a valuable brand.

    Visit deniseleeyohn.com to learn how

    Denise Lee Yohn explains the "brand as business" management approach.

    For most companies, there’s a sizable gap between the brand vision they express and the operational reality experienced by customers and internal stakeholders alike. By applying the brand as business management approach in the three primary functions of a business, you can close the gap and build a valuable brand.

    Visit deniseleeyohn.com to learn how to use the brand as business management approach to transform brand-building from a costly, discrete, and subjective activity into the most integral way of managing and growing your business.

    # vimeo.com/17003622 Uploaded 574 Plays / / 0 Comments Watch in Couch Mode

  2. Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. Extraordinary brands including Frito-Lay, New Balance, Nautica, Brookstone, Jamba Juice, and Road Runner Sports have called on Denise, a brand-building expert, speaker, and writer.

    Visit deniseleeyohn.com to learn how Denise can help solve your toughest challenges.

    Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. Extraordinary brands including Frito-Lay, New Balance, Nautica, Brookstone, Jamba Juice, and Road Runner Sports have called on Denise, a brand-building expert, speaker, and writer.

    Visit deniseleeyohn.com to learn how Denise can help solve your toughest challenges.

    # vimeo.com/33452925 Uploaded 180 Plays / / 0 Comments Watch in Couch Mode

  3. Caffe Bene may be to Starbucks what Smashburger is to McDonald's -- a niche competitor with a distinctive product and memorable experience.

    More brand experience briefs: deniseleeyohn.com/brandexperiencebriefs
    More insights and information from Denise Lee Yohn: deniseleeyohn.com

    Caffe Bene may be to Starbucks what Smashburger is to McDonald's -- a niche competitor with a distinctive product and memorable experience.

    More brand experience briefs: deniseleeyohn.com/brandexperiencebriefs
    More insights and information from Denise Lee Yohn: deniseleeyohn.com

    # vimeo.com/62652872 Uploaded 32 Plays / / 0 Comments Watch in Couch Mode

  4. The New Balance and Nike stores across the street from each other in New York City's Flatiron district deliver unique brand experiences in their own way.

    More brand experience briefs: deniseleeyohn.com/brandexperiencebriefs
    More insights and information from Denise Lee Yohn: deniseleeyohn.com

    The New Balance and Nike stores across the street from each other in New York City's Flatiron district deliver unique brand experiences in their own way.

    More brand experience briefs: deniseleeyohn.com/brandexperiencebriefs
    More insights and information from Denise Lee Yohn: deniseleeyohn.com

    # vimeo.com/62651897 Uploaded 226 Plays / / 0 Comments Watch in Couch Mode

  5. excerpts from Denise Lee Yohn's presentation at Texas A&M University's Retailing Summit

    As customer interactions evolve and new channels and touchpoints emerge, retail business leaders must navigate the multitude of possibilities to engage the customer. In this session at Texas A&M University’s Retailing Summit, leaders learned the tools and approaches which successful companies use to deliver cohesive and compelling customer

    excerpts from Denise Lee Yohn's presentation at Texas A&M University's Retailing Summit

    As customer interactions evolve and new channels and touchpoints emerge, retail business leaders must navigate the multitude of possibilities to engage the customer. In this session at Texas A&M University’s Retailing Summit, leaders learned the tools and approaches which successful companies use to deliver cohesive and compelling customer experiences.

    visit deniseleeyohn.com/business-speaking to view more presentations and to book Denise to speak to your organization.

    # vimeo.com/17007428 Uploaded 67 Plays / / 0 Comments Watch in Couch Mode

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Denise Lee Yohn

Denise Lee Yohn

videos to inform, inspire, and instruct brand-builders -- created by brand as business consulting partner, speaker, and writer Denise Lee Yohn.

learn more at deniseleeyohn.com

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    hi everyone -- i just created this new channel to share my videos -- please let me know what you think! -- denise lee yohn

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