Denise Lee Yohn explains the "brand as business" management approach.

For most companies, there’s a sizable gap between the brand vision they express and the operational reality experienced by customers and internal stakeholders alike. By applying the brand as business management approach in the three primary functions of a business, you can close the gap and build a valuable brand.

Visit deniseleeyohn.com to learn how to use the brand as business management approach to transform brand-building from a costly, discrete, and subjective activity into the most integral way of managing and growing your business.

Denise Lee Yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. Extraordinary brands including Frito-Lay, New Balance, Nautica, Brookstone, Jamba Juice, and Road Runner Sports have called on Denise, a brand-building expert, speaker, and writer.

Visit deniseleeyohn.com to learn how Denise can help solve your toughest challenges.

Caffe Bene may be to Starbucks what Smashburger is to McDonald's -- a niche competitor with a distinctive product and memorable experience.

More brand experience briefs: deniseleeyohn.com/brandexperiencebriefs
More insights and information from Denise Lee Yohn: deniseleeyohn.com

The New Balance and Nike stores across the street from each other in New York City's Flatiron district deliver unique brand experiences in their own way.

More brand experience briefs: deniseleeyohn.com/brandexperiencebriefs
More insights and information from Denise Lee Yohn: deniseleeyohn.com

excerpts from Denise Lee Yohn's presentation at Texas A&M University's Retailing Summit

As customer interactions evolve and new channels and touchpoints emerge, retail business leaders must navigate the multitude of possibilities to engage the customer. In this session at Texas A&M University’s Retailing Summit, leaders learned the tools and approaches which successful companies use to deliver cohesive and compelling customer experiences.

visit deniseleeyohn.com/business-speaking to view more presentations and to book Denise to speak to your organization.