This is a documentary TV/Cinema Commercial of the "Never be without a friend" campaign for Fisherman's Friend. We created this notional new strategy during our study to get another target group and a emotional image for the brand.
Directors: Thimon Machatzke & Christian Baur
Camera: Thimon Machatzke & Christian Baur
Additional camera for jumping and underwater pictures: Matthias Kasch
Production: Thimon Machatzke & Christian Baur
Music: B. Fleischmann - Pass by
Big ups to our friends: Tronje van Ellen, Tore Karp, Sami Echi, Liberta Ka, Annemarie Sauerbier, Amin Asbach, Christian Kramer, Theresa Zerck, Katharina Pönisch, Hillevi Baumgarten and Nils Menke. We also like to say thank you to Glez Crew (Matthias Kasch, Sebastian Klockgether, Maximilian von Ulardt, Richard Bühler, Doman Dell and Markus Brosch) for helping us out with that jumping stuff, Kai Vietense for this nice Cabrio, to the police who let us go, and Teresa Horstmann who took some awesome pictures during this.
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