DEVELOP Tube: Photography to Watch

This is a working cardboard photo-booth – it is unique in its design and construction. Functionally, it is an automatic photographic portrait-making device. Internally, cardboard cogs, conveyer-belts, wheels and switches transport the photographic image through a series of chemical baths to create a silver-gelatin photograph.

To make the cardboard photo-booth work, the sitter must wait for the machine to be activated. Upon seeing a green-light on the front of the machine, the sitter deposits a token into a slot in the photo-booth. A red light is then illuminated and the sitter must sit perfectly still for as long as the red light is lit. Then the technological marvel begins and the cardboard automaton starts to process the photograph. It is a feat of supreme mechanical innovation and imagination as the hidden mechanisms* of this wondrous device yields a silver-gelatin photograph with a likeness of the portrait-sitter.

This retro-tech device harkens back to the history of photography. A time of anticipation, waiting and patience. The automaton draws connections to the past through the creation of a wet-processed photograph in a near instantaneous manner. Through this technological innovation, the mysteries of the photographic process are transmitted. It is more than nostalgia; it is a mixture of wonderment, curiosity and spectacle. All are drawn into the conversation of what photography was and what it has become.

The cardboard photobooth was activated at Corridor 2122 in Fresno on June 7th, 2012.

* may contain internal, organic humanoid matter.

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DEVELOP Tube: Photography to Watch


The DEVELOP Tube Photography Video Channel is an educational resource which features interviews, multimedia, lectures & films in photojournalism, documentary & fine art photography.

Browse DEVELOP Tube through the main Channel or through its catalogue

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The DEVELOP Tube Photography Video Channel is an educational resource which features interviews, multimedia, lectures & films in photojournalism, documentary & fine art photography.

Browse DEVELOP Tube through the main Channel or through its catalogue of over 270 albums featuring videos, bios and links to individual photographers and organizations.


Love us? Please add DEVELOP Tube to your blogroll using as the URL. DEVELOP Tube also features original multimedia productions which effectively incorporate the still photograph, especially those concerning humanitarian issues: human rights, environmental sustainability and global health.

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There is also a DEVELOP Tube at with different video content.

DEVELOP Photo provides resources for the enrichment of the photojournalism, fine art and documentary photography community. DEVELOP Photo is a (growing!) project of photographer Erica McDonald.

The main site for DEVELOP Photo is coming soon. Thank you for visiting and sharing our love of photo & video. All videos added to the Channel must discuss, or incorporate the still photograph.

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Shout Box

  • DEVELOP Tube

    On Photography Film Festival is an online film festival on photography which will be held for the second time on 19-21 September, 2014 as part of the FOTOWEEK in Holland, an initiative of Foam and the Netherlands Photo Museum. Curated by Barbera Brakel and Erica McDonald, OP-Festival is an event dedicated to spotlighting still photography and photographers through films and multimedia. On Photography will air for three days concurrent with Amsterdam's Unseen Photo Fair. Each day the online festival will screen about 2 hours of films and videos that will be available on demand for 24 hours and will be watchable all over the globe for free.

    The selected works exhibit the diversity of photography and its practitioners, raise questions and provoke discussion of educational value and include the films: Meeting Sebastião Salgado by Betse de Paula, Berliner Mauer Dunkelheit by Tom Sands, Contre Jour by Val Todorov and Kaloyan Paterkov, Leaving Traces by Ivan Weiss, Portraiture by Judy Suh, 544/544 (up/down) by Thomas Mohr.

    For the closing day, curator Erica McDonald has selected four pieces, including the full length documentaries Disfarmer: A Portrait of America directed by Martin Lavut , and Flo by Riley hooper, as well as Still Looking by Kate Lain, and an excerpt from Everybody Street by Cheryl Dunn.

    Curator Barbera Brakel is a Dutch independent photo historian. She produces photographic events, curates exhibitions and works as in photo editor for newspapers, magazines, blogs and (corporate) archives. At present she is doing research on strategies to visually communicate a more sustainable and circular society. Co-curator Erica McDonald is a photographer and educator based in NYC. She founded DEVELOP Photo to provide resources for the enrichment of the photojournalism, fine art and documentary photography community. Her photography is regularly commissioned for magazines nationally and internationally and has been exhibited worldwide. Currently McDonald is working as an independent photo editor for a project on the LIFE photographer Priya Ramrakha.

    The festival encourages viewers to organize pop-up events to watch and discuss the films and share this on the official Facebook page:

    For future sponsor opportunities contact us via

    by DEVELOP Tube

  • We Are One Japan


    Calling for entries: INTERNATIONAL STUDENTS CREATIVE Award 2014,
    Organized by Knowledge Capital, Osaka, Japan

    The International Students Creative Award is an international award contest for both Japanese and foreign university, graduate school, and vocational school students in the fields of art and information media.

    Knowledge Capital’s mission is to promote “industrial creation, culture dissemination, international exchange, and human resource development”. The purpose of the International Students Creative Award is to discover and nurture the creative ideas and talents of today’s youth to enable them to become tomorrow’s stars on the world stage.

    Selected films and the film makers will be invited to attend the award ceremony, and pre-event party in Osaka in November 2014, with free air tickets and accommodation.
    Winners of the award could win prize money up to US$3000 plus other prizes. Your creative work would also gain great exposure at the event and in Japanese media, and media industry.

    Last year, winners from Korea, Indonesia, Singapore, Hong Kong, France, and Spain had joined us for a wonderful award event together with other Japanese student creators.

    We are now calling for entries for this year’s INTERNATIONAL STUDENTS CREATIVE Award. Kindly download the application form and send it to, together with any questions you may have by
    AUG 19th 2014.

    • Application form download:
    • ISCA Application Guide download:
    • ISCA Official Website:
    • Corresponding contact for overseas applicant:

    • For applicants outside Japan, please include a URL to your video when you fill in the Title. No DVD submission is needed at this stage.
    • You may also submit as an individual instead of a school, kindly fill in the school portion to your best knowledge.

    We look forward to seeing your creative works.

    Overseas application correspondent

    by We Are One Japan

  • DEVELOP Tube

    On Photography Online Film Festival 2014 deadline extended!

    by DEVELOP Tube

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