DigitalFilipino Club Knowledge Sharing

Yahoo! Purple Hunt

from Our Work Plus

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To ensure Yahoo! Philippines returned to the top-of-mind with consumers, we created a treasure hunt that existed in both the offline and online worlds. Consumers could win great prizes for locating the clues placed on Yahoo! products and around Manila. In keeping with Yahoo!’s key colour, the theme was “It’s easy to find when it’s purple.” This message was delivered everywhere - on TV, outdoors and at special purple roadshows – as well as in online

# vimeo.com/7700561 Uploaded 1,027 Plays / / 0 Comments

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    Yahoo! Purple Hunt

    by Our Work

    Uploaded

    To ensure Yahoo! Philippines returned to the top-of-mind with consumers, we created a treasure hunt that existed in both the offline and online worlds. Consumers could win great prizes for locating the clues placed on Yahoo! products and around Manila. In keeping with Yahoo!’s key colour, the theme was “It’s easy to find when it’s purple.” This message was delivered everywhere - on TV, outdoors and at special purple roadshows – as well as in online

    # vimeo.com/7700561 1,027 Plays / / 0 Comments
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    7-Elections Gulp Your Vote - Location-based Category

    by Janette Toral

    Uploaded

    James Ranada presented 7-Elections Gulp Your Vote (http://www.7-elections.com.ph/) campaign as he accepted the award for winning in the Location-based category of the DigitalFilipino - Search Profile Index Social Networking Awards 2011 at Le Bistro Vert, Makati City last September 13, 2011 Full list of winners can be found at http://www.digitalfilipino.com/winners-digitalfilipino-and-search-profile-index-social-networking-awards-2011

    # vimeo.com/29861365 36 Plays / / 0 Comments
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    Social Media to Promote Philippine Tourism

    by Janette Toral

    Uploaded

    In the Social Networking Conference 2010 (http://socialnetworkphilippines.blogspot.com), Eduardo Mapa Jr., Managing Director, Media Contacts Manila (http://youdontknowdigitallikewedo.com/), gave this presentation on how the social media was used to promote Philippine tourism citing several examples. Social Networking Conference 2010 was an event co-organized by Fiera de Manila (http://fmi.com.ph) and DigitalFilipino Club (e-commercephilippines.com).

    # vimeo.com/27888423 92 Plays / / 0 Comments
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    Using Social Media to Disseminate CSR Programs

    by Janette Toral

    Uploaded

    In the Social Networking Conference 2010 (http://socialnetworkphilippines.blogspot.com), Rosan Cruz, Assistant Vice President of Group Public Relations at BENPRES Holdings Corporation, gave this presentation on how the company newsletter LopezLink used social media to spread the news - especially its corporate social responsibility initiatives online. Social Networking Conference 2010 was an event co-organized by Fiera de Manila (http://fmi.com.ph)

    # vimeo.com/26709241 25 Plays / / 0 Comments
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    Catch a Real Leaf: A Paparazzi Blog Contest - Blogs Category

    by Janette Toral

    Uploaded

    Lawrence Villegas of Arc Worldwide, shared the story behind the Catch a Real Leaf: A Paparazzi Blog Contest (http://www.nuffnang.com.ph/blog/2010/01/05/catch-a-real-leaf-a-paparazzi-blog-contest/) as he accepted the award for winning in the Blogs category of the DigitalFilipino Social Networking Awards 2010 at the 3rd Social Networking Conference (http://socialnetworkphilippines.blogspot.com) last April 23, 2010 at Hotel Intercontinental, Makati City. Full

    # vimeo.com/26370464 74 Plays / / 0 Comments
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    Valentine's Love-oratory Postcard Making Contest - Forums Category

    by Janette Toral

    Uploaded

    Me-Anne Bundalian of Sulit.com.ph (http://www.sulit.com.ph) shared the story behind the Valentine's Love-oratory Postcard Making Contest Campaign as she accepted the award for winning in the Forums category of the DigitalFilipino Social Networking Awards 2010 at the 3rd Social Networking Conference (http://socialnetworkphilippines.blogspot.com) last April 23, 2010 at Hotel Intercontinental, Makati City. Full list of winners can be found at http://digitalfilipinoclub.blogspot.com/2010/04/winners-digitalfilipino-social.html

    # vimeo.com/26369211 113 Plays / / 0 Comments
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    Marlboro Black Lounge - Virtual Worlds & Games Category

    by Janette Toral

    Uploaded

    Lawrence Villegas of Arc Worldwide, shared the story behind the Marlboro Black Lounge (http://www.marlboro.ph/​) Campaign as he accepted the award for winning in the Virtual Worlds / Gaming category of the DigitalFilipino Social Networking Awards 2010 at the 3rd Social Networking Conference (http://socialnetworkphilippines.blogspot.com) last April 23, 2010 at Hotel Intercontinental, Makati City. Full list of winners can be found at http://digitalfilipinoclub.blogspot.com/​2010/​04/​winners-digitalfilipino-social.html

    # vimeo.com/26315786 119 Plays / / 0 Comments
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    Slurpee - 7-Eleven - Grand Chase Advergaming Campaign - Virtual Worlds & Games Category

    by Janette Toral

    Uploaded

    Iggy Javellana, Advergaming Head of Level-Up Games, shared the story behind the Slurpee - 7-Eleven - Grand Chase (http://grandchase.levelupgames.ph/) Advergaming Campaign as he accepted the award for winning in the Virtual Worlds / Gaming category of the DigitalFilipino Social Networking Awards 2010 at the 3rd Social Networking Conference (http://socialnetworkphilippines.blogspot.com) last April 23, 2010 at Hotel Intercontinental, Makati City. Full

    # vimeo.com/26056251 110 Plays / / 0 Comments

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DigitalFilipino Club Knowledge Sharing

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