Renaissance is part of the Nike’s campaign “Genealogy of Innovation”, a viral campaign showcasing 43 years of Nike’s sneaker designs thru animation and 3D.
The creative direction of the whole project comes from Golden Wolf, and the production of Renaissance comes from Blackbox.
You can see the entire campaign in Golden Wolf’s vimeo: vimeo.com/103324172
and more ifo about it in Creativity: creativity-online.com/work/nike-genealogy-of-innovation/36811
or in Stash media stashmedia.tv/?p=21953
Nike Genealogy of Innovation. Renaissance.
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