Move is a technology garment designed by Electricfoxy that guides you toward optimal performance and precision in movement in an ambient, precise, and beautiful way. From daily activities to sports activities to expressive movement, it provides a softer, poetic, and more personal approach to physical performance that helps you eleviate incorrect physical movements, which can lead to chronic pain or even long-term damage. The more precise you can move, the faster you improve your fitness and overall health.
The Move experience consists of a wearable technology garment and mobile app. The garment includes 4 stretch and bend sensors located in the front, back and sides. Together, they read your body’s position and muscle movement, assess whether it is correct, and provide real-time feedback to correct it through haptic feedback components located in the hips and shoulders. A mobile app allows you to assess, manage and customize your experience.
For more information, visit the project…
Move is a technology garment designed by Electricfoxy that guides you toward optimal performance and precision in movement in an ambient, precise, and beautiful way. From daily activities to sports activities to expressive movement, it provides a softer, poetic, and more personal approach to physical performance that helps you eleviate incorrect physical movements, which can lead to chronic pain or even long-term damage. The more precise you can move, the faster you improve your fitness and overall health.
The Move experience consists of a wearable technology garment and mobile app. The garment includes 4 stretch and bend sensors located in the front, back and sides. Together, they read your body’s position and muscle movement, assess whether it is correct, and provide real-time feedback to correct it through haptic feedback components located in the hips and shoulders. A mobile app allows you to assess, manage and customize your experience.
For more information, visit the project…
With an extensive background in film and motion, we work with top name clients to deliver compelling human centric projects. Drawing inspiration from diverse contemporary sources including film, animation, photography, and archetypical narrative structures, we construct powerful and memorable stories.
Our treatment for this project was to craft a warm and delightful human centric design based narrative, while treating Artefact's innovative work in a new and compelling way. Using the themes of 'exploration and discovery,' we created an intimate world where digital products merge seamlessly and photographically with the natural landscape, becoming 'artifacts.' We chose to tell this story through a filmic and visceral first person perspective, providing additional commentary on the Artefact innovation process, based in part on seeing the world through fresh eyes.
AGENCY: http://artefactgroup.com
CLIENT: http://artefactgroup.com
Credits
ISSARA WILLENSKOMER
Director, Producer, Director of Photography, Editor, Animator
RYAN CLAYPOOL
Editor
http://cargocollective.com/rlclaypool
AARON GAPONOFF
Animator
http://cargocollective.com/gaponoff
AUDIO
Bibio - Ambivalence Avenue
http://www.myspace.com/mrbibio
PRODUCTION NOTES
This project was shot on the 7D. All the scenes were tracked using…
Zip is a garment that connects to your phone or music player and allows you to control it simply by performing natural gestures that are built into the mechanics of the garments we wear. In this case, zip up to increase the volume, zip down to decrease it, and tug on the pullstraps to retract the integrated earbuds. Enjoy your music experience without all the devices and wires hanging all over you.
http://www.electricfoxy.com/zip/
Credits
JENNIFER DARMOUR
Director, Concept, Interaction Design, Producer, Art Director, Editor
ISSARA WILLENSKOMER
Director of Photography,Producer, Graphics and Animation, Editor
LEAH SANTA CRUZ
ZIP Model
LINDSEY WATKINS
Hair/Makeup
KEVIN PRICE
Driver/Security
'Ocean of/Oceans'
Written by James Key and Jason Kopec
Music performed by Unlearn
Ping is a garment that connects to your Facebook account wirelessly and from anywhere. It allows you to stay connected to your friends and groups of friends simply by performing natural gestures that are built into the mechanics of the garments we wear. Lift up a hood, tie a bow, zip, button, and simply move, bend and swing to ping your friends naturally and automatically. No phone, no laptop, no hardware. Simply go about your day, look good and stay connected.
Ping exists as a fully functional prototype and this project is a narrative video collaboration between Electric Foxy, and Dos Rios.
http://www.electricfoxy.com/ping/
Credits
JENNIFER DARMOUR
Director
Concept/Script
Interaction Design
Producer
Art director
Graphics
Edit
ISSARA WILLENSKOMER
Director of Photography
Producer
Graphics and Animation
Edit
MUSIC
Music written, recorded, and produced by James Key
http://cargocollective.com/jameskey
AARON GAPONOFF
Animation and Compositing
PRODUCTION ASSISTANCE
Joon Jang
Kevin Wong
Billy…
Dos Rios crafts compelling human centric stories, and we work with top name clients and industry leaders to create design cinemas and product experience films that take us into a deeper understanding of how innovation changes lives.
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