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Espresso kicks off its DoubleShot video series by debunking the myth of "viral" marketing. Viral marketing is a 15 year old term with a lot of baggage—and we say it’s time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn’t what a video or campaign is, it’s a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your content is going…
Espresso's DoubleShot
The DoubleShot is a 1-minute video series from the minds behind Espresso brand infiltration, bringing you insight with a kick.
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