Panel discussion at the European Accessibility Forum Frankfurt (eafra.eu) with Charlotte McClain-Nhlapo (The World Bank), François-René Germain (Orange / France Télécom), Ellen Engel (Deutsche Bahn), and Jürg Stuker (namics), 27 March 2009.

Accessibility has grown up. No longer a handout to marginal social groups or a tool for cultivating one’s image, accessibility now means maximising target groups, which goes hand in hand with real economic interests – a win-win strategy. How is this benefiting companies and society? What must be done to secure a long-term place for accessibility within companies?

See also the preceeding presentations:
Charlotte McClain-Nhlapo: vimeo.com/4153786
François-René Germain: vimeo.com/4153795
Ellen Engel: vimeo.com/4153807

Deutsche Version: vimeo.com/4154126

License: Creative Commons Attribution – Non-Commercial – Share Alike:
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Ellen Engel (Deutsche Bahn) talks at the European Accessibility Forum (eafra.eu), 27 March 2009.

Slides on Slideshare: slideshare.net/eafra/manahmen-der-barrierefreiheit-bei-der-deutschen-bahn

Deutsche Version: vimeo.com/4153810

License: Creative Commons Attribution – Non-Commercial – Share Alike:
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François-René Germain (Orange / France Télécom) talks at the European Accessibility Forum (eafra.eu), 27 March 2009.

Slides on Slideshare: slideshare.net/eafra/business-value-of-accessibility-oranges-perspective

Deutsche Version: vimeo.com/4153800

License: Creative Commons Attribution – Non-Commercial – Share Alike:
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Charlotte McClain-Nhlapo (The World Bank) talks at the European Accessibility Forum (eafra.eu), 27 March 2009.

Slides on Slideshare: slideshare.net/eafra/the-business-value-of-accessibility-challenges-opportunities

Deutsche Version: vimeo.com/4153789

License: Creative Commons Attribution – Non-Commercial – Share Alike:
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Panel discussion at the European Accessibility Forum Frankfurt (eafra.eu) with Shadi Abou-Zahra (W3C WAI), Miguel González-Sancho (European Commission), Melanie Müller (German Federal Ministry of Labour and Social Affairs), and Martin Ladstätter (BIZEPS-INFO), 27 March 2009.

Information and communications technologies (ICT) are responsible for half of all productivity growth in Europe. Accessibility opens up these technologies to the largest possible portion of the population. It is also a core principle of the e-Inclusion 2010 programme, which is designed to close the digital divide. Earlier today, we heard about the different approaches to accessibility being taken in Europe. Companies in Europe have an interest in standardised guidelines. Is there any hope of harmonisation? What measures are being implemented to achieve it?

See also the preceeding presentations:
Shadi Abou-Zahra: vimeo.com/4148881
Miguel González-Sancho: vimeo.com/4149025
Melanie Müller: vimeo.com/4149137

Deutsche Version: vimeo.com/4149320

License: Creative Commons Attribution – Non-Commercial – Share Alike:
creativecommons.org/licenses/by-nc-sa/3.0/