4

CATFOA 2011 - Anders Sjostedt 4.4.11

by Ech03

Based on Hyper Island's very recent experience counseling marketing and ad agency executives, it's easy to understand why agencies express worries their digital efforts aren’t sufficient. In fact, whole floors of agency executives hope to retire—without really having to care about all that new technology stuff. The sentimentally inclined lament the loss of art and beauty in their work, often laying the blame on data, measurements and Facebook chats. Meanwhile,…

4

CATFOA 2011 - Ana Andjelic 1.31.11

by Ech03

Ana Andjelic, Planning Director, HUGE. The creative of the digital world is vastly different from its traditional predecessor; where creative once represented the astounding idea comprised of art and copy, or a brand identity turn cultural icon. Now the best work is about coming up with relationships and interactions that connect people into networks — potentially never ending, always in beta. The era of strategic creative has begun, and the best…

4

BUILDING A BRAND AT 35,000 FEET WITH PORTER GALE, VICE PRESIDENT OF MARKETING AT VIRGIN AMERICA

by Ech03

When Virgin America launched, it did so with a mission - to make flying good again. Porter Gale (@porterVA) was charged to lead a lean team with a shoestring marketing budget to build a business based on its brand. From the beginning, it was Virgin Americas belief that airline travel isnt about the destination, but about the experience. Porter will share her insight on the importance of tapping into social and non-traditional media along with building…